September the 14th, 2024 – The Zagreb company CoreLine, which otherwise works with clients worldwide, has presented a unique digital service to the domestic market.
As Poslovni Dnevnik writes, the Zagreb company CoreLine recently presented NoCapp, an entirely new and unique service for the domestic digital market. Through their NoCapp and NoCapp Studio, this company will offer the creation of UGC and short form video content and a unique digital solution. Through that solution, it will be possible to implement short videos, live chats and help desks on any given website without it slowing down.
Along with the owners of the Zagreb company CoreLine, Dominik Dragičević and Filip Gobin, the key people behind NoCapp are digital experts Dino Schatzl and Sven Hamzić. Together, this team aims to set more new trends through this product.
“NoCapp software allows websites to interact with visitors on several levels in real time. A small box appears on the client’s website where you can place any video. That might be a video of getting to know the key people of a company, a video of using a product or something else entirely. In addition to that, anyone within the same interface can implement a live chat and a help desk for visitors to their website. That will significantly improve the user’s experience of using the entire site”, explained Dominik Dragičević and Filip Gobin.
When creating the new service, the starting point was the assumption that all brands today produce video content, and mostly publish it on social media. What is less known is that only 30% of website visitors come to them through social media, which is a very small percentage considering the high cost of video production. Through NoCapp publication on the website, the produced video content reaches 100% of a site’s visitors. All published video content is hosted on CoreLine servers, which enable fast loading and display, without slowing down other parts of the client’s website.
After completing the entire software, some clients soon felt the need to produce short videos that can be placed anywhere – on social media or on the NoCapp software itself, and that is why NoCapp Studio was created, an agency under the same umbrella that is the first agency in Croatia focused on UGC and activation short form video content. This type of video content is far more dynamic, achieves a better conversion rate and is more profitable for clients in the end. Additionally, it works well organically or through ads on any channel such as TikTok, Facebook, Instagram or YouTube Shorts.
“Gone are the days of expensive inefficient videos that brands use for all channels. Today, users have less and less time, and if the video isn’t interesting to them in the first second, they immediately skip it. That’s why we will offer all clients video content that works on all platforms through NoCapp Studio. That’s also offered using NoCapp software because it is made to follow the strategies of retaining attention by addressing the doubts of end users. The results of several of our clients already show that our product increased their conversion rate and led to better sales”, said Dino Schatzl.
The biggest client NoCapp has tested its product on is Keindl Sport, and the results speak for themselves. Over the course of a mere four months, as many as 150 products had NoCapp software implemented, and the number of products placed in user’s cart increased by almost three times. In addition to that, the time spent on the page increased by 110%, and all this resulted in higher product sales.
The Zagreb company CoreLine is otherwise an agency that has been operating since 2017. It mostly works with clients from across the pond in the USA and clients from other European countries such as Great Britain and Denmark. The company has already presented several of its own digital products, and CoreEvent, a ticketing system that attracts more and more event organisers, stands out among them all.
