Croatian Njuskalo Takes Over Software Company

Lauren Simmonds

croatian njuskalo

June the 8th, 2023 – The popular Croatian Njuskalo platform has now taken over a software company.

As Poslovni Dnevnik writes, the Croatian Njuskalo, the largest domestic digital ad with more than 2 million active ads per day and 1.6 million unique users per month, has acquired Dimedia Internet Technologies.

Who are Dimedia Internet Technologies?

This is a company that develops effective business software solutions for real estate business and mobile and web apps. The long-term experience of experts and investment in the development of innovative technological solutions in cooperation with numerous real estate agencies has led to Dimedia becoming the leading provider of CRM solutions for real estate business.

More than 200 agencies use the real estate programme

The Dimedia real estate programme is used by more than 200 agencies in Croatia, Serbia, Bosnia and Herzegovina, and Montenegro. In addition to keeping complete records of mediation in property transactions in one place, it also offers the simple synchronisation of data with specialised advertising portals, a real estate exchange system, which enables the publication of one’s own real estate offer on the websites of partner agencies, and quick access to data via a mobile app.

Njuskalo becomes a one-stop-shop

With 80% of the total number of business users in the real estate sector, the Croatian Njuskalo portal is a market leader focused on operational excellence and business growth, always keeping its user needs in mind. A significant number of active clients on Njuskalo use some CRM software, and 35% of them are already users of the Dimedia solution.

With the acquisition of the largest regional provider of CRM services to real estate agencies, Njuskalo has become a “one-stop-shop”. “This acquisition unites the strengths of both companies in the segment of business with property agencies, which will thus have a better and more comprehensive offer at their disposal,” said the CEO of Njuskalo, Mario Vrgoc.


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