Beta Software Develops Communication Platform for Corporate Users

Lauren Simmonds

As Poslovni Dnevnik/Lucija Spiljak writes on the 21st of November, 2019, Croatian IT company Beta Software has developed a communications platform for corporate users. They recently introduced their application, Bizar, to the public after five years of developing and refining it.

Skyhighgrowth and BizDev Genius from Serbia and Zeromolecula and Aynclabs from Zagreb have joined the project in recent months, and the app is available today on all platforms, including Android, iOs and desktop. Company CEO Marko Čumbrek revealed how the application works and what makes it stand out in the proverbial “sea” of many similar ones.

Beta Software’s Bizar application contains private and group conversations so that employees do not have to “exit” the application, as is usually otherwise the case, but have multiple types and levels of privacy for all projects.

The application boasts a Hidden option for ”hidden status” messages, Private for private ones and Open and Public ones related to public projects. Within these messages, each project can be broken down into separate segments and access can be given to each individual or group that needs access to that part of the project or information.

“We can assign tasks to projects which need to be executed that are timed so that the application reminds you when and what task to complete, who should do it and for what project. It sounds complicated, but this is common in fast-moving companies that want to have everything under control,” explains the CEO of Beta Software.

They are aware of the demanding path of market penetration, as companies such as Google, Microsoft, Slack and Monday are their strong competition, but they have still managed to come to grips with the competitive and demanding market.

Čumbrek points out that applications like Beta Software’s Bizar are sought after on global markets where fast communication is absolutely imperative.

“In companies, saving time and the speed of solving tasks and projects is crucial today, especially if those companies have to separate themselves from the competition and win,” Čumbrek adds. Among other things, they also offer rebranding applications, so any business can have a personalised Bizar application with their own name and logo on it. In translation; for larger clients, they also make the desired changes that competing companies, for example, don’t offer.

“We’re flexible because large clients and the market are asking for us to be like that. When you’re like our competition, where each of them [those companies] is worth a couple of billion dollars, they have a lot of owners and some are on the stock market, you can’t easily adjust and you’re slower in acting and even in making decisions.

Of course, we had offers for some companies to initially be part of the Bizar project, but we didn’t want to seek approval for every move precisely because you’re typically very slow at the time. 

Today, Beta Software has more than 40 external associates and four full-time employees based in Dubrovnik, where it was launched in 2007.

Make sure to follow our dedicated Made in Croatia page for much more.


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