This innovative Croatian woman works at night when she is the most creative, and makes bracelets, earrings… She sells them over the internet, and since summer, her jewellery has been on sale in her newly opened store in the popular Istrian city of Pula.
As Poslovni Dnevnik/Lucija Spiljak writes on the 10th of September, 2019, five years ago, Petra Fabian Kapov started making jewellery as a personal hobby, and today, she can boast of the success of her brand Mashna by Petra Fabian, which has become recognised worldwide, and as was described by tourists, the Queen of England herself would wear it.
The young entrepreneur who graduated in criminology and still works as a journalist at a major media outlet, first created jewellery for herself, her sister, her mother, and her friends as a hobby.
“When everyone was happy with it, I dared to offer it to others as well. The feeling that someone saw and recognised me was a great confirmation of my work. It was an opportunity that allowed a great number of new women to get to know Mashna,” says Fabian Kapov.
As for the jewellery supply, she says, she is constantly changing it up, depending on the collection, but mostly they are necklaces and brooches because, as she adds, they also attract the most interest, and in slightly smaller production she offers bracelets, earrings, and headbands for children.
The prices vary, from one hundred kuna upwards, and depend solely on the type and quantity of materials and accessories. Thanks to social networking, this jewellery is not available only in Croatia but all over the world, and this summer, she opened a store in right in the very centre of her native city of Pula.
Special orders still run exclusively through social networks, calls and e-mails. The shop is mostly visited by foreigners, and this Croatian-made jewellery is worn by European women from Italy, Slovenia, Austria, Germany, and England, and a few American women.
“They also order it through social networks, right now a package is heading for New York and two are heading to Germany,” the designer boasted. She makes the jewellery at home when everyone goes to sleep, because then, she says, her creativity awakens and she enjoys the peace and relaxation that the calmness of the night brings.
“I’m pleased with the reactions because I never expected that I’d ever make jewellery and that it would be sought-after; that I’d be praised and receive messages about how beautiful it looks,” said Petra, who works with cosmetics companies, artists, associations and even with choirs.
“I’m proud of every product in my small workshop because a lot of effort, love and time is woven into it. If I’m not satisfied, then the product does not come out. I’m proud every time I see women wearing it,” concluded Petra Fabian Kapov.
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