As Lucija Spiljak/Poslovni Dnevnik writes on the 24th of April, 2019, Vid Juračić, a young Croatian architect, is the initiator of the fun and educational YouTube project ”Kvart priča”.
”It’s important to try and do a variety of things while you’re still at college because that’s the right time to experiment and capture your dreams,” these are the thoughts which are guiding 26-year-old Vid Juračić, a young Croatian architect, YouTuber and entrepreneur, and the initiator of the aforementioned educational and entertaining YouTube series project.
As part of the series, Vid visits various Zagreb neighbourhoods and, through the stories of this young man and an old man, he gets his followers better acquainted with some of the most hidden corners and the sights of the Croatian capital city of Zagreb in just fifteen minutes. Although he has successfully completed his education in architecture, Vid isn’t spending his time designing houses but producing video content, and given the many ideas, plans and ambitions he has, this is just the beginning of the innovative content he creates which will be offered to his growing follower base.
After this multi-talented Croatian video maker realised that creating video content was what he wanted to do in life, he opened a company for making video footage, in which he offers video and movie production services; from the development of scenarios, recording, directing, to editing.
“I make a living from that. I can’t complain, there’s work. At the moment, I’ve been taking a break from working with clients and devoted myself solely to my own projects like Kvart priča,” Vid explained. He first became lured by scenography four years ago, and then he began to work with recording, editing and directing. That’s how his desire to create his own film was born. “I recorded my first short feature film back in 2015, and shortly after that I started working on YouTube videos. Working with videos and movies is a lot more exciting for me at this moment in time, but I’m sure I’ll get back to architecture eventually, even if it’s just to design my own house for myself,” said Vid.
YouTube and all of the similar networks that have emerged with the birth and quick development of the Internet are currently the mainstream media, though such platforms may not be well-known to some people, says Vid, adding that it’s difficult to state all of the jobs YouTube offers today.
“Americans have put all of this under one name, it’s a bit banal, ”content creator”, which is perhaps the simplest way to describe these new types of jobs. Therefore, there’s room for everyone’s ideas. If people want to watch what you’re doing, even if that’s a relatively small number of people, then there’s an opportunity to make more out of it than just a hobby. Attention is the top currency in the world, through attention, time is spent, and time is money. What people spend time on is worth it; that’s why Instagram and YouTube get it,” he explains.
This young Croatian entrepreneur believes YouTube will be a long-standing source of earning for a long time, given that we’re actually only at the very beginning of the era in which people are making money from posting online.
“As far as YouTube is concerned, more people are watching it than creating videos on it, which is a great thing for those of us who do create; the demand is huge, the offer is limited, it couldn’t be better,” says Vid. The secret of his success is authenticity, but also the fact that he values everyone who watches and follows him, which is one of the main reasons why he doesn’t want to sell out.
“I don’t do what I’m doing to become richer, but because I want to leave behind something that people will be able to appreciate today and in fifty years, but of course I still want to be financially successful,” he says.
”It’s recommended that people doo something alongside their current job because you never know what opportunities will come knocking with time. It is important to emphasise that it is very difficult to dedicate yourself properly to something when you already have a job and work from 09:00 to 17:00, so I’d especially like to emphasise the fact that it’s important to try and do various things while you’re still at college. That’s the right time for experiments and capturing dreams,” noted Vid.
“I have a lot of ideas for new projects and it’s always a fight with time because I don’t have enough of it to do all these projects. I want to make a spin off series of Kvart priča – Otok priča, where I visit the Adriatic islands during the summer. Of course, there’s also the ability to make Kvart priča for other Croatian cities. But I’m also planning some projects unrelated to Kvart priča, such as directing a long film. I’ve always got plans,” concluded Vid Juračić.