Just two days after the first announcement about the ban, the Incite company from Zagreb has developed a substitute for plastic ear sticks.
Ten plastic products which Europe must urgently ban include plastic ear sticks. Just two days after the announcement, the Incite company from Zagreb presented an alternative solution, ear sticks with paper handles, reports Jutarnji List on May 31, 2018.
The quick reaction was a result of more than a year of efforts by the team which says it is always one step ahead of time. On Monday, the company will launch the process of replacing the current ear sticks in Croatian drugstores and retail chains which sell Lady’s Code products with the newly-developed sticks, considerably more environmentally friendly.
“This is a result of efforts made by the whole company, and we are very proud of the production machines which we have in our Zagreb plant and which we have developed on our own. We have always tried to go a step further. The whole packaging will become more environmentally friendly as well, because new sticks will be placed in a paper box, and not in a plastic box with a plastic lid,” explained Jasna Gajin from Incite.
The new generation of sticks was first presented at the PLMA fair in Amsterdam, and the first reactions were excellent. “According to our information, we are the first in Europe to come to this idea, which has delighted all those who have seen it. The design has been protected, but we know what will happen – it will not be long before other people follow us. Nevertheless, we hope that we have given our small contribution to protecting the environment we live in,” said Gajinov.
The production process itself has not changed much, although the development of new machines was quite expensive for the company. But they believe that their product will be recognized in the European and global markets, which will ensure them a return on investment.
The Lady’s Code products can be bought in all Croatian drugstores, and they hope that after this innovation they will also become available on shelves of the major retail chain in Croatia. The price of a box of new ear sticks will be the same as for the plastic ones, about 12 kuna.
Translated from Jutarnji List (reported by Daria Bertek).
