More international recognition for Croatian innovation.
Lürzer’s Archive, one of the world’s most well-known magazines in the field of marketing communications, has published a special edition on “The 200 Best Product Packaging Designers in the World”. Croatian design agency Bruketa & Žinić OM has been included in the list. In total, the list contains agencies from 42 countries, and Bruketa & Žinić OM agency is the only one from Croatia, reports Poslovni.hr on August 31, 2015.
It is the first specialized edition of Lürzer’s Archive on product packaging design in the last five years. The jury has selected the top 200 designers among 3000 candidates nominated by the editorial staff of the magazine on the basis of their own research.
“It’s all about simplicity, directness and details”, said Harry Pearce, one of the members of the jury who works for Pentagram, the world’s largest design agency. In the jury, he was joined by Michael Weinzetti, who has been the chief editor of Lürzer’s Archive for the last 20 years; Otis D. Gibson, the chief creative officer of the global agency Gertrude whose clients include Absolut Vodka, Adidas, AmEx, Coca-Cola, Google, Toyota; and Christoph Haberle, a professor at the Hochschule der Medien (Media Academy) in Stuttgart where he teaches design and communications with a focus on packaging design and marketing.
In addition to the Bruketa & Žinić OM agency, the list of the top 200 agencies includes the Swedish agency Forsman & Bodenfors, the American and the German offices of the Leo Burnett agency, one of the best German creative agencies Kolle Rebbe and others.
