As Poslovni Dnevnik writes, the well known Zagreb Brewery has launched yet another brand new non-alcoholic drink onto the Croatian drinks market, Hidra UP. It is a refreshing drink made from orange, lemon and lime fruit juice and barley malt with very few calories, which quickly restores a person’s consumed energy reserves. In addition to natural ingredients, Hidrs UP contains minerals (Mg) and vitamins (C, B6, B5, B3) that help reduce fatigue and exhaustion.
Given the ever-increasing pace of life and daily responsibilities, people rushing around trying to juggle the varying stresses of life often don’t have enough time to ensure that they have a varied diet and the necessary rest. In these situations, they use every opportunity to make up for lost time. For business people, students, travellers, professional drivers and everyone else who lives the fast pace of life, the new kid on the block, or more specifically the Croatian drinks market restores their lost energy.
The Zagreb Brewery, which has become more and more well known on both the Croatian and the international scenes of late and is the leading brewery on the Croatian drinks market, continuously monitors trends and launches new products depending on the wishes and needs of consumers. After the launch of the isotonic drink Hidra ISO, the company is once again making a breakthrough on the Croatian drinks market with this new addition.
“After isotonic drinks found their consumers in the sports community, we wanted to offer a wider audience something new, something that will make their day easier and aid them in maintaining the necessary concentration. We believe that our audience will recognise the quality of this drink and that Hidra UP will soon become a favourite additional source of energy for all who need it in the dynamic pace of life,” said Ana Sebih Pinjuh, the Zagreb Brewery’s marketing director.
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