It is possible to appear at your own wedding in sneakers and still look stylish.
Ljudmila Mihajlović and Maja Žirovčić are creative and entrepreneurial duo responsible for the development of personalized hand-painted sneakers Shuz, reports Poslovni.hr on January 15, 2017.
They already have seven years of successful business experience, which is impressive given that it is not easy to survive in the fashion business, which is sensitive to economic crises. The designers are currently working at the Impact Hub in Zagreb, where they are preparing a new campaign that will soon become a reality.
They say that the idea about Shuz brand came spontaneously. Thanks to their enthusiasm, with time they transformed their hobby into a good entrepreneurial experience, and they are especially proud of their success in launching the trend of wearing sneakers at weddings, which started after several brides entered into their marriages in Wedding Shuz sneakers.
“Not only can we adjust them to the colour of the wedding dress, but we can personalize them to the very last detail. They are also very practical since newlyweds can dance in them until the morning without any problems”, explains the duo. They stress that it was this understanding of the needs of the market, combined with recognizing and using the potential of social networks like Facebook and Instagram, which resulted in the creation and positioning of the Shuz brand. “Due to the interactivity of the media we use to present our products, we instantaneously receive feedback from people who are interested in our work, so it is immediately evident which models are going to be popular and which meet the tastes of our consumers”, they add.
They point out that one of important advantages is the fact that most of their customers are women of their age, so it is easy for them to recognize latest trends. As for the challenges from competition, they respond to them with inexhaustible creativity. It takes a few hours to create one pair of sneakers, with more complicated models requiring several materials taking more time. Prices range from 400 to 500 kuna, depending on the complexity.
While they enjoy what they are doing, they complain about the red tape and difficulties in maintaining financial liquidity. “Success is unlikely to immediately be seen on your bank account, but you must have patience. After all, it is important to set realistic goals and adapt your activities in this direction.”
