Croatian KEKS Pay App Exceeds Impressive 300,000 Users

Lauren Simmonds

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As Poslovni Dnevnik writes, more than 300,000 users use the Croatian KEKS Pay app, which the popular bank Erste bank launched a little less than four years ago. Compared to around 230,000 users at the end of 2021, this is a more than encouraging increase of 30 percent. The total volume of transactions which took place through this app over the three quarters of 2022 we’ve gone through so far amounted to 642 million kuna, 80 percent more than were carried out back during the same period last year, when that sum amounted to 355 million kuna. The average rating of 4.8 on the Google Play Store and 4.9 on the Apple App Store is the best indication of the app’s user satisfaction.

From the initial sending and receiving of money between friends, the Croatian KEKS Pay application has developed more and more the last four years, now offering the various options it currently boasts, with just a handful of them being the purchase of GSM vouchers and payment of tolls, the payment of parking, the possibility of making donations and payment in webshops and stores that support KEKS Pay payment.

One of the most popular functionalities of this application is the free payment of utility services from more than 65 bill issuers in over twenty Croatian cities, and new bill issuers, primarily local self-government units, utility companies, kindergartens and others, are continuously added to the KEKS Pay service.

The main advantages of KEKS Pay are simplicity, security and the fact that users are exempt from paying any fees in most cases. The Croatian KEKS Pay app enables the quick and secure sending and receiving of money without the need to pay any fees, and is also the first banking solution present here on the Croatian market intended for all interested users, regardless of which bank they have an account with.

As such, of the total number of users of the KEKS Pay application, 75 percent are clients of other banks, and 25 percent of them have an account opened in Erste bank itself. The app is particularly interesting because of its simplicity. Anyone can install it for free and send or request money from friends without having to enter any irritating account numbers. 

For more, make sure to check out our dedicated Made in Croatia section.


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