As Poslovni Dnevnik/Darko Bicak writes on the 5th of November, 2020, there is almost no company in Croatia, and certainly in the world, which hasn’t been affected by the coronavirus crisis, and mostly negatively. Dorsi, a Zagreb company, has gone as far as to make sure that your protection – is protected.
From the first days of the pandemic and all of its many social and economic consequences, entrepreneurs have had to quickly adapt to the new circumstances or fail, either by strengthening their online presence and delivery methods, or by updating their range with what are now sought-after items. This primarily refers to relatively simple and cheap products such as protective equipment, mainly masks, and disinfectants, which became the most sought after products on a global scale back in mid-March. Over time, the situation, primarily with the opening of logistics supply chains, has normalised to an extent, but some companies have found niches in the market that will allow them to keep selling well long after the coronavirus crisis passes.
One of them is certainly the Zagreb-based company Dorsi, which trades in promotional items and business gifts as well as outdoor branding and printing, and which, now very seriously, has positioned itself here on the Croatian market as a manufacturer of protective cases – more specifically protective cases for protective masks.
As Sinisa Dorotic, the director of Dorsi, explained, we usually wear protective masks when entering shops, closed indoor spaces, public transport and the like, and the need to wear them is usually reduced to a shorter period. Therefore, most people don’t throw away their disposable mask after one use and there is a need for a mask case so that we can store it in a hygienic way, and not carry it in our pockets, bags or wallets.
“We first made about a hundred cases for our own needs and distributed some to our acquaintances, partners and friends. We received positive feedback and decided to commercialise the product and put it on the market,” stated Dorotic, adding that they are satisfied with the current market interest, but they’re sure that it will increase, primarily due to the need for such a product, as well as its practicality.
”We’re currently printing 12 motifs, 12 new motifs are being prepared, and cases can be personalised as a promotional gift for business partners. The cases are currently only available in pharmacies through the wholesale drugstore we work with. We’re currently in negotiations with some retail chains and other retail stores,” Dorotic pointed out. Asked if they’re afraid that with the discovery of the vaccine against the new coronavirus and the slowing down of the spread of the disease, this business niche will be called into question, they point out from Dorsi that such cases have their use value for as long as people have to use protective hygiene masks.
Given the fact that Dorsi already has ample experience with occasional corporate gifts, there is no doubt that for the upcoming Christmas period, despite the coronavirus pandemic and all of the unfavourable limitations brought by the pandemic and the economic crisis itself, this will be among the more popular Christmas gifts that companies will, of course in branded form, distribute to their employees and business partners.
According to Poslovna Hrvatska/Business Croatia, Dorsi has a dozen employees, and last year they generated impressive revenues of HRK 13.3 million.
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