As Poslovni Dnevnik/Lucija Spiljak writes, the Croatian economy is extremely vulnerable, and at the same time, in true Croatian paradoxical style it is brimming with potential. It relies heavily on personal consumption and tourism, therefore requiring some new ways to identify opportunities on both the domestic and on foreign markets.
Therefore, a group of about 30 experts and entrepreneurs launched the Feel Croatia project, which aims to educate young people to understand why it’s important to buy local, and promote product quality and innovation here on the Croatian market.
They also launched the eponymous digital platform www.oh.hr, which has been launched and created a group of exceptional experts and professionals experienced in several areas of economic activities – market communications, tourism, economy, journalism, presales and sales, marketing and digital marketing, and of course – entrepreneurship – to help Croatian businessmen, producers and service providers in one place.
The Feel Croatia project grew out of economic activities that took more than seven years to build through the NGO Centre for Entrepreneurs www.poduzetnica.hr, a former Women’s Entrepreneurship Centre boasting more than 2,300 members and 128 members from 2015 to 2021.
“I’m looking forward to being the first user of the services of the team of experts and the Feel Croatia project and I’m also looking forward to the cooperation that is coming to us in this new year. In my range of entrepreneurial activities, I have a whole range of originally Croatian tourist, health, medical products and services, which have long since crossed the borders of Vukovar-Srijem County and my city of Vukovar, where I work. I’m sure that with the Feel Croatia project and these exceptional project experts, I will ensure a proper market position, clients, sales, promotion, but also recognition within the borders of our beautiful country, but also outside it, which is why I gave them my trust,” said Dr. Mirjana Semenic Rutko , an entrepreneur from Vukovar.
“For many years, I’ve been watching everything that has to do with Croatia being ‘devastated’, and everything that comes from abroad is being put on a pedestal, praised and appreciated. We all know very well what is true, which is that domestic production, services and activities must not be neglected and devalued. Croatia certainly has something to offer. I’m glad that I was among the first to recognise the Feel Croatia project and that I’ll be able to participate in it as an innovator, and an entrepreneur who appreciates Croatian products and services, but also provides them,” said Davor Kovacic, an entrepreneur and innovator.
“The Feel Croatia project isn’t only a new dimension for communication for presenting, connecting and promoting Croatian producers and products and service providers, the local community, as well as everything on the Croatian market, it’s also systematic work done in order to raise awareness of domestic customers and all users on the Croatian market who will have a number of projects on offer. We’ll do a lot of things that should further strengthen the market and develop domestic potential economically.
We want to work effectively on organic growth and development through numerous examples of success from across all parts of Croatia, from small family farms (OPGs) to large food giants and from the ordinary man to the world stars with Croatian roots because only then can we get the best Croatia and offer that to those who are the only ones competent to evaluate it – and these are our current and future customers and consumers,” concluded Sanela Dropulic, the co-founder of the praiseworthy Feel Croatia project.
For more, check out Made in Croatia.
