Movo: Croatian Company Sobocan Designs Mobile Office

Lauren Simmonds

As Poslovni Dnevnik/Marta Duic writes on the 8th of October, 2020, the Movo product line is a novelty from a company called Sobocan from Mursko Sredisce, which, in its 20 years of business, has grown into a serious “player” on the European market when it comes to designing and manufacturing equipment for sales and business premises.

As they say from Movo, for them it is a big business breakthrough inspired by the ongoing pandemic situation and the fact that more and more companies are adopting new business models like the well-known work from home one. Their answer is Movo – a mobile work unit that provides the user with professional working conditions wherever they may be.

A professional challenge

”The first phase in product development was a survey we conducted among our employees and clients to find out first hand what is actually lacking the most when it comes to working from home and their work space. Research has shown that most people don’t have an adequate workplace in their home and that they use their kitchen tables, counters and sofas for work…

The limiting residential spaces don’t often have space for a work zone that is used only occasionally. All these years we’ve been improving in terms of the production and development of our products and now is finally the time to implement all this knowledge in the design of our own product. The challenge was to design and develop a completely new line and create a brand in a very short time,” explained Dejan Sobocan, the director of the company.

Movo, he says, takes up minimal space, and provides the user with comfort when performing their various work tasks. When done with work, it is very easy to close, lock if necessary, push it away and save it. Each of the models is mobile, foldable, equipped with an electrical box and storage and has the possibility of locking.

The Movo line currently includes six different mobile office models depending on the needs and preferences of users, and each of the models has the option of personalisation by applying colours and the logo of each company.

The initial transformation of the idea of ​​the executive director Dejan Sobocan into Movo mobile offices was developed by the design team of Anamaria Burazin as a product designer, and architects Mirna Jovic and Jakov Fatovic, and it took them only four months from the idea to arriving to the finished product.

Sobocan is, by the way, a family company run by Franjo Sobocan and his sons Nikola and Dejan, and behind them, they say, are more than 8000 realised projects, out of 200 architectural-designs, six production halls, 1.5 million square metres of equipped business premises and realised projects in more than 20 countries around the world. The list of those with whom they have a long-term collaboration includes Nike, Intersport, The Athlete’s Foot, Mol Group, Crocs Europe, Phillip Morris, Valamar and Maistra.

The last significant investment, worth 300,000 euros, was the purchase of a line for varnishing wooden elements, ie investing in a machine that enabled even better work. Today, they have 200 employees, and they are especially proud of the fact that nobody was fired as a result of the pandemic and they didn’t have any need to reduce their salaries, with the average net salary being 8,300 kuna.

Even during the crisis they were hiring

Moreover, they boasted that they had strengthened their team and hired several new people who will contribute their experience to the further development of the company. Successful results have enabled the growth and development of business and the expansion of supply, which isn’t stopping even in these uncertain times of crisis.

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