Journal reports, natural cleaning products have been found in households all over Croatia in just a few years, and their different approach to production and entrepreneurship can definitely be an example to others. More and more people around us are turning to natural products, and the awareness of preserving our own health and caring for the environment is finally coming to the list of priorities for many. Their efforts were recognized, and they participated in the Pokreni nešto svoje competition, where they received funding that gave them the wind in their sails.
As a student of agronomy, Davor decided that everything he would do in life would be far from artificial pesticides, fertilizers, and chemicals that are widely used. He started working on his own cleansers made from natural ingredients. Thus was born the idea of entrepreneurship that definitely encourages change in society and announces some new trends that will, we hope, be standardized in the future.
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“The story started in 2016 when I started creating products with simple, purified, formulations, natural ingredients that do not harm people, animals, and the environment, that clean effectively and at the same time do not bring tears to the eyes. Nature has shown its strength, so I guess they no longer doubt that it can clean the house. Change starts with the individual, and it is good that more and more individuals are realizing this,” said Davor.
They set out with a desire to cleanse the world, or at least our little worlds of chemicals and toxins.
“The biggest problem is that people don’t know what kind of harmful chemicals they bring into their home. When you realize how much common cleansing products can affect the skin, eyes, hormonal and respiratory system, they quickly turn to Pero products. I am most pleased when those who doubt the effectiveness of our products after trying completely replace conventional products with Pero,” he added.
“Everything is produced by hand, in smaller batches, so we have complete control over the entire cycle. In addition, the French certification house ECOCERT controls our production processes and the raw materials we use. The raw materials we use are nutritional and pharmaceutical qualities, such as baking soda, citric acid, coconut soap, and glycerin. Natural fragrances are much more complex than synthetic ones, they have a relaxing effect, and they also have antibacterial and antiviral properties,” he stated when asked about the kind of ingredients used.
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Last year they worked intensively on products that completely eliminate plastic packaging and waste accumulation, simplify the practice of sustainability. “These are zero waste pero®zero doses of powders that are converted in the tap water into dishwashing gels, bodies, cleaners… This reduces the amount of plastic waste in the household 30 times, leaves more storage space in cabinets and we take a concrete step for a better and healthier common future.”
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