Roberto Kutic: Infobip Preparing for Big Step Forward to US Market

Lauren Simmonds

December the 6th, 2020 – Roberto Kutic, the founder of the wildly successful Vodnjan-based Croatian company Infobip, has discussed how the pandemic has affected the industry in which Infobip has taken an enviably strong position.

As Poslovni Dnevnik/Roberto Kutic writes, many things have fundamentally altered over the past year due to the coronavirus pandemic, and what has still managed to experience enormous acceleration is technological advancement.

There is a visible difference in how people currently use different services, especially when it comes to the communication segment. The market in which Infobip operates is growing rapidly, technology is evolving and companies are increasingly improving their communication channels, because with them, they manage to reach their customers in moments of this sort of physical disconnection. However, this accelerated digital transformation and all the significant technological changes that have taken place will remain and will continue to develop strongly even after the coronavirus period has passed – because the benefits have become very obvious to everyone. We expect to continue to be an important factor on this market, precisely because of the need for the technology we provide.

For us at Infobip, every year represents a completely new beginning, a new start for the company. This is how we’re looking at 2021, which we’re entering with a mindset of exponential growth. In front of Infobip lie more new milestones and goals. One of our most important moments in Croatia will be the opening of the Zagreb campus Alpha Centauri, also Infobip’s strongest engineering HUB. On top of all that, we also have a considerable and challenging job ahead of us in terms of business growth and employment.

It is a year in which we’ll move towards our stronger positioning in the always competitive American market, which is gravitated to by the world’s largest technology companies. We have a large space in front of us there and it is the only region in the world in which we we have yet to step forward in a stronger way, and we’re rapidly preparing for precisely that move.

Here in Croatia, the IT sector has left a significant mark this year. The strength of this industry has been confirmed by the recent successes of many Croatian technology companies. That part of the economy is full of potential and can provide a really strong spring in the step of other branches of the economy as well, if it’s allowed to fully do so. We’re sure that next year will bring many new success stories from Croatian technological circles, which we’ll all be very proud of indeed.

Written by Roberto Kutic of Infobip

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