The founder of the Once Football startup started a new project.
Ivan Ilečić has already created one successful application for sports analysis – Once, and now he plans to make his new project Scorrers a serious competitor to Instagram. Scorrers will allow sports, film, and other stars to have better communication with fans through continual sweepstakes in which sponsors of celebrities will be included. This is a serious project, which is reflected in the fact that footballer Ivan Rakitić, a Croatian national team and Barcelona player, has invested in it, reports Poslovni.hr on April 20, 2016.
Asked where the idea came from, llečić said that the market of social networks, worth billions of dollars, created a fertile ground for celebrities who, with their presence and millions of followers on social networks, certainly contribute to the greater possibility for success of some applications. “No wonder that an increasing number of stars, such as Leonardo di Caprio, Ashton Kutcher, Jay-Z, Kobe Bryant, Shakira, Gerald Pique, Jessica Alba… have been investing their money, time and popularity in various startup applications for years. With their influence and number of followers, they raise the value of startup companies. According to a survey conducted in the American market regarding the strength of social networks, famous athletes are now bigger brands than the teams they play for. Such a change has led major sponsors to turn to famous athletes, actors, musicians… In return, they are, among other things, asking for the promotion of their products on Instagram, Facebook, Twitter and other channels”, said Ilečić.
He said that during development of Scorrers, which has many of the characteristics of Instagram, Facebook or Twitter, they have tried to find a piece of the mosaic that is not well covered with the existing social networks. “In the future, Scorrers could become a kind of their representative. This segment of the project is a transparent gift platform for the celebrities dedicated to their most loyal fans, and Scorrers has based its business model on it. Scorrers wants to become an indispensable platform and service of every ‘celebrity’ and a global intermediary between them and the millions of their followers, as well as the partner of their advertising agencies and sponsors”, Ilečić explained.