Zagreb Startup Optimoroute Gains Impressive Results in USA

Lauren Simmonds

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As Poslovni Dnevnik/Sergej Novosel Vuckovic writes, the recently held American-Croatian Forum in Zagreb raised questions from many domestic companies about what they can provide to Americans and Americans in business. The successful Zagreb startup Optimoroute was able to give them the answer and a hint at the direction in which they should go.

The Zagreb startup Optimoroute stated that Croatian enterprises should try to place an innovative product with expertise in its application and adaptation for different industries. The company run by the Saric brothers – Marin (Chief Executive Officer, CEO) and Frane (Chief Technical Officer, CTO), as co-owners (the third is their friend Goran Kukolj) has developed software, ie a platform for route optimisation and organisation and scheduling field work for the likes of deliverymen and drivers, which brings savings to companies.

With today’s disrupted logistics-distribution-supply chains, any method that would reduce the consumption of both variables in the saying “time is money” is highly desirable, and this is best recognised by Americans, Optimoroute’s most numerous customers, of which they have more than 2,500 worldwide.

“Our biggest market is America and it has the strongest growth (70 percent of all our revenue), and we have very good results in Europe, Australia and New Zealand. Our sales team routinely deals in foreign markets without talking to them live or on the phone. How much we’ve grown is best shown by the fact that this year alone we sent several million SMS messages through which we informed our customers about the details of their deliveries or the arrival of their service technicians,” the Zagreb startup Optimoroute’s founders explained. There are also small florists and factories, distributors, and also sector leaders among their clients:

“Our client and fresh food supplier is Hardie’s whose 160 trucks make thousands of deliveries a day across the state of Texas. With the OptimoRoute platform, they reduced the distance travelled by 20 percent and increased their delivery capacity by 16 percent. The planning process has been accelerated 8 times, and now one person is doing what a team of people used to do,” say the Saric brothers. Just how efficient and adaptable their innovative platform is for all SUVs is illustrated by yet another example:

“When a severe snowstorm hit the northeastern United States recently, some 16 million Americans were affected. The services involved in snow removal used our platform with which they could act in the field much faster. Given that with our software, one person does more work in half a day than a team of 8 logisticians would do in a month, it isn’t surprising that we’ve reached a lot of clients,” explained the men behind the Zagreb startup Optimoroute.

“We’re currently in talks and we hope that some of those talks will result in some new customers as they’re aware of the importance of modernising their logistics to become more competitive in the global market,” said Frane and Marin Saric. An important piece of news for their business, aside from the fact that they have doubled their number of employees to 40 since the beginning of the coronavirus pandemic and that they have grown significantly when it comes to revenue, they also believe that they have attracted top managers. Although their entire engineering process is right here in Croatia, Optimoroute is, as they say, an international company that employs experts from the USA, as well as from the rest of Europe in France, Germany and the United Kingdom.

“As energy prices continue to rise, companies are becoming more sensitive to fuel consumption, which is another reason why our platform is so useful to them,” concluded Frane and Marin Saric from the Zagreb startup Optimoroute.

For more, check out Made in Croatia.


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