January the 18th, 2024 – Pizza Hut is coming to two Zagreb locations soon, rivalling Domino’s Pizza, which has been present in the capital since 2020.
As Kult Plave Kamenice reports, Pizza Hut, the third largest American fast food pizza chain after Hunt Brothers and Domino’s, will soon be opening in Zagreb, more specifically in Trešnjevca and in Vrapče. The future Trešnjevac Pizza Hut will be located at Nehajska 2, and in Vrapče, it will operate at Bolnička ulica 26.
The arrival of Pizza Hut in Zagreb could disrupt Domino’s calculations most of all, because both chains work in the exact same category, and judging by the popularity of Domino’s, a fierce battle can be expected, especially for younger customers. Pizza Hut is currently present in more than 19,000 locations in more than 100 countries, enjoying about 6.8 billion US dollars in annual turnover. Much like Domino’s, it sells basic fast food pizzas at affordable prices. The pizzas made by both of these chains might not be worth writing home about, but their wildly successful business models definitely are.
The fight between Pizza Hut and Domino’s is one of the fiercest in the fast food market at this moment in time. The two chains have dominated the fast food pizza market for decades now. They’re specific for their very wide selection of pizzas and for their close following of trends. They boast vegetarian, vegan and seasonal pizzas, and even the possibility of choosing and combining ingredients. Both offer pizzas with different doughs, along with some other quick meals and desserts.
Domino’s has a more diverse offering that sometimes includes pasta, sandwiches and salads, while Pizza Hut is focused solely on pizza. Marketing is a key element of the strategy of both chains, in which Pizza Hut takes the lead with its technological solutions, activity on social media, promotions, actions and the speed with which it follows and engages its younger audience. According to some analyses, Domino’s currently has better customer support, because it has targeted investments in that aspect of its business.
One of their most famous perks is a free pizza if you have to wait longer than 30 minutes. Both chains have loyalty programmes, a similar number of stores and equally strong franchises. Pizza Hut is more present in markets outside America and is stronger in creating and promoting new products, and Croatia has now, with the presence of both chains, become part of one of the biggest franchise battles in food industry.
