As Poslovni Dnevnik/Marija Crnjak writes, sustainable development, prolonging the tourist season and increasing the quality of life of Rovinj’s residents are among the main strategic goals with which the tourism sector plans to develop the town until the year 2030.
Within the scope of all of that, they also incorporated the new Rovinj advent concept called “Christmas by the sea” that will come to life starting this weekend. The entire Rovinj advent offer and programme, in terms of decoration, the gourmet offer and overall programme is based on Rovinj’s local traditions, with the main star of it all, the traditional Rovinj batana (a form of locally made vessel). The batana is a symbol of the local community, and it can be found in several locations across Rovinj.
For the first time, the Rovinj advent programme takes place in three locations – on Lungomare Plaza, a more modern version of advent will be held, then there is also the so-called the traditional advent being held in front of the Church of St. Euphemia, where a life size hand-made nativity scene has been set up, and the third location, a more ”native” advent, on the main city square, will showcase what Rovinj has to offer in terms of local food and more.
The new Rovinj advent concept, packed with events throughout the month of December, was created through the cooperation and synergy of the city, the Maistra tourist company, the Rovinj Tourist Board, various other stakeholders, institutions and those from the hospitality sector, all coming together and participating in the organisation of the programme. The decorating concept was created in collaboration with the well-known academic painter, florist and interior designer Sasa Sekoranja.
During the second weekend in December on the Lungomare promenade at the foot of the Grand Park Hotel, all visitors will have the opportunity to taste some traditional Istrian products – Prodan truffles, Istrian prosciutto, Reginex bakery products and cakes, Agrolaguna wines, local cheeses, Japanese delicacies from the restaurant will be present in eight advent cottages.
In addition to the Rovinj advent cottages, various local restaurants have prepared a special advent menu which involves the tasting of Istrian wines and brandy. Numerous stores will offer an interesting assortment of clothes and shoes, niche perfumes, cosmetics, jewellery, fashion accessories, and well-known international and Croatian cult brands with special discounts included.
Three Maistra hotels from Rovinj, Grand Park Hotel Rovinj, Lone and Adriatic, will all remain open for the festive season and for advent, which, like every year, will be decorated with attractive installations designed by Sasa Sekoranja. This time, unlike back during previous years, they’ve been inspired by the sea and motifs of local heritage. At the Hotel Lone, an advent offer of food and drinks, concerts and DJ performances every Friday and Saturday, wine tasting and live music in the Enoteka winter garden are expected.
It’s worth noting that Rovinj was declared the destination of the year at the Days of Croatian Tourism in 2022, partly because the destination is being developed on the rich potential it has, such as autochthonousness, art and tradition, cultural heritage, and the tourist offer is adapted to the requirements of modern tourists in accordance with sustainable development and current travel and tourism trends.
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