The well-known renowned mountain bike race 4 Islands MTB, which is traditionally held on the Kvarner islands: Krk, Cres, Lošinj, and Rab from next year is part of the Epic Serious Ironman group as Legend race, reports Turističke Priče.
Ironman is one of the fastest-growing sports licenses in the world, which automatically brings with it greater media visibility, but also greater interest of participants and thus the benefits of the destination.
Ironman Group officially announced this information and presented the Kvarner race “4 islands MTB” in the series along with the other 7 races, of which there are 8. Thus, Croatia and Kvarner will be alongside Switzerland, Australia, New Zealand, Wales, Andorra, and South Africa.
The race will take place in the spring from 19 to 23 April on the Kvarner islands, and with the race itself, our four islands expect significant media attention through this well-known and recognized brand. On the example of the Swiss Epic race, Ironman brings 592 hours of transmission in 68 countries, Facebook reaches 650,000 and an impressive 775,000 views via the Youtube channel, and Instagram recorded 1.5 million impressions.
According to the Ironman Group, the average television media value reaches almost 4 million dollars, and to that amount are added the values of print media, online publishing, Youtube, mailing lists, and social networks – Instagram and Facebook. So, we come to the enviable amounts obtained through the promotion of the race and this project is looking forward to all in Kvarner mostly tourism workers. This is the announcement of a good pre-season for Kvarner, but also a big promotion of the four Kvarner islands.
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