It is almost 50 years since I last got really excited about Christmas and the Advent festive period, but I felt a little tingle of nostalgia, excitement – something – as I attended the Advent in Zagreb 2022 press conference at Hotel Sheraton on Friday.
The pandemic and other doses of bad news have done much to dampen the mood and restrict activities over the last two years, and I found myself warming to the promise of a return to the magic of winter socialising on the streets, parks, squares and courtyards of Zagreb with the forthcoming season. A sudden yearning for festive cheer began with the promotional video for this year’s event.
Zagreb may have a bigger budget than other tourist boards, but there is no denying that they are superb at press conferences, everything flawlessly orchestrated, with a little touch of style. Mayor Tomasevic and Zagreb Tourist Board CEO Martina Bienenfeld were the key speakers, flanked by two important transport partners for this year’s Advent – Croatia Airlines and Turkish Airlines.
After the press conference, participants were invited to an adjacent room at the Sheraton for a glass of wine and some nibbles, and that is when the Christmas buzz began to start – a little preview in the video below before the guests arrived en masse.
And so to the presentation itself. What would Advent in Zagreb 2022 look like? After three glory years of being voted the best Christmas Market in Europe (2014-2016), the Croatian capital became synonymous with festive cheer, and the event grew in stature and popularity until the fateful year of…
… but even as most other cities cancelled or severely scaled back their Advent programmes, Zagreb tried (and succeeded) to keep the tradition alive, albeit it in a more virtual and hybrid form in 2020 and 2021.
But the good news is that Advent in Zagreb is back, in full force, to the memories of 2019 and before. These have been tough times for all, and the prospect of a jolly festive city full of life is one that I, for one, will be very much looking forward to.
So what can we expect this year? Firstly, the dates. Advent in Zagreb 2022 will officially open on the evening of November 26 and run until January 7. The iconic ice rink on Tomislav Square will return, and Advent will take place in more than 20 locations throughout the city, with more than 100 concerts, as well as a rich programme for kids, and a multitude of exhibitions.
Both the Upper and Lower Towns will be a hive of festive activity, including three new locations this year – Dr. Franjo Tudjman Square, Park Gric, and Stara Vlaska.
Meet some of the superstar locations:
The Ice Park on King Tomislav Square next to Advent in Zrinjevac will once more play a central – and very picturesque – role.
While Strossmayer Square and Ban Jelacic Square are also sure to be popular.
And Europe Square and the Gradec Plateau are your go-to places for foodies and Christmas scenery.
Head to Strossmayer Promenade for the charming ‘kucice’, or little wooden huts, and no Advent would be complete without a little fooling around – Fuliranje 2022 will take place on the terrace of Hotel Esplanade.
The official lighting of the candles on Mandusevac will take place at 17:00 on November 26, and the long-awaited opening of the ice rink will happen at 19:00, with the symbolic lighting of the lanterns on Zrinjevac at 20:00
And then let the fun begin!
Magical locations in both the Upper and Lower Town.
Art and culture have always been strong pillars of Advent in Zagreb, and this year is no exception.
Music all over the city, including Advent Classic Fest, Advent concerts of the Zagreb Chamber Orchestra, Advent concerts of Zagreb soloists, The Festival of Advent and Christmas Songs in Zagreb, Concert of “Ivan Filipovic” Chamber Choir, Evenings with Brahms, Advent under the Lantern, To Zagreb from Christmas Balconies, Advent postcards from Zagreb, and Advent at Katarinac Square.
For more on the musical component of this year’s event, click here.
Cultural highlights are to be found at Advent in the Ethnographic Museum, Advent in Vidra, Advent in Mala Scena Theatre, the Museum of Chocolate, and Advent at Dagmar’s in Krlezin Grad.
For more on this year’s cultural offer, click here.
Some of the main attractions for kids can be found at the Advent in Mala scena theatre, Advent in Zagreb Zoo: Croatian Tales of Long Ago, the Museum of Chocolate, the Croatian School Museum, the Live Nativity Scene, and the Backo Mini Express – Train Museum. Some of the main attractions for kids can be found at the Advent in Mala scena theatre, Advent in Zagreb Zoo: Croatian Tales of Long Ago, the Museum of Chocolate, the Croatian School Museum, the Live Nativity Scene, and the Backo Mini Express – Train Museum.
For more on what awaits the little ones, click here.
(Photo Zagreb Tourist Board/D. Miloslavic)
Other events include Advent of the University of Zagreb, Project Ilica Q’Art, and the annual Zagreb Advent Run. Other events include Advent of the University of Zagreb, Project Ilica Q’Art, and the annual Zagreb Advent Run.
For an overview of other events, click here.
A key component of the success of Advent in Zagreb in recent years has been the participation of the private sector, including hotels. There is once more a strong show of support from some of Zagreb’s leading hotels, who are actively taking part in this year’s event. Learn more about this.
The promotional campaign looks impressive, with a focus on countries in the region, as well as other European countries accessible by air. Promo campaigns are being conducted in Austria, Belgium, BiH, Czechia, Denmark, France, Croatia, Ireland, Italy, Canada, Holland, Hungary, Norway, Germany, USA, Slovakia, Slovenia, Serbia, Spain, Sweden, and UK.
Accessibility is enhanced by Advent partnerships with Croatia Airlines, as well as a more global partnership with Turkish Airlines. In a nice gesture to the domestic market, train travel to and from Zagreb will be half-price within Croatia, and free from within Zagreb County.
The stage is set. Advent in Zagreb 2022 is ready for you. Are you ready to once more feel the Christmas magic?
Follow all the latest on the official website.
For more information about the Croatian capital, check out the Total Croatia Zagreb in a Page guide.
