As Barbara Ban/Novac writes, the promotional film of the Central Istria Tourist Board has won two awards at prestigious international tourist film festivals. Great recognition came to the film from the 21st Golden City Gate 2021 International Tourism Film Festival – Tourism Multimedia Award, where it won second place in the Regions category. The film festival is part of the prestigious ITB Berlin tourism fair, the largest in the world, which was held online due to the pandemic. The second award for the same film came not long after from Russia, where the film won the commercial film category at the TRAVEL FILM International Film Festival.
The film was produced by the Labin-based company Level 52 back during the middle of last year. The authors moved away from their usual postcard-style videos, using the popular storytelling element instead. The destination is presented through the revival of legends, magical creatures, as well as by showcasing the actual residents of Central Istria and local products. Different stories are connected through the Central Istria Tourist Board´s promotional film with a unique narration and original music. Showing the known, but also the hidden, and highlighting multiple often overlooked destinations in this part of Istria makes this film stand out among the rest.
Authors Sanel Isanovic and Goran Nacinovic pointed out that this is a really important recognition for their hard work and that such awards encourage further work. Client trust and creative freedom allowed them to do something different, which was ultimately very well received.
The director of the Central Istria Tourist Board, Sanja Kantaruti, emphasised that this recognition is an enormous success, which they are extremely proud of, and that such promotion at international festivals is an immeasurable advertisement for Central Istria as a tourist destination. She emphasised that the plan is to continue this form of audiovisual promotion and numerous other projects aimed at promotion for tourism.
This bold and unconventional approach from the author’s team, said the director of the Istria County Tourist Board, Denis Ivosevic, proved to be a winning tourist story.
Istria County is ready to look forward to the new season ahead of us, and these awards will certainly contribute to another successful season in Central Istria. So far, the film has been screened in the selection of the Amargos Tourism Film Festival and the Travel FilmFest International Festival. However, the award from Berlin is undoubtedly the most significant recognition that the film could receive, given that it is the world’s leading fair, it is also worth noting that Germany is the main emitting tourist market for Istria.
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