As Poslovni Dnevnik writes, the Croatian Tourist Board (HTZ) and the Ministry of Tourism and Sport have launched the second part of this year’s CNTB campaign which focuses on the rural parts of the country with the aim of generating stronger tourist traffic during the post-season. This new CNTB campaign is primarily promoting Lika and Senj, Posavina and Pozega, Podunavlje and Konavle in the extreme south of the country, the CNTB reported.
“Th new CNTB campaign puts Croatian rural destinations in the foreground, as well as Croatian guests, with whom we’re discovering the charm and beauty of continental regions through creative materials. Croatia offers much more than sunshine and the sea, and our task is to bring that wealth closer to both domestic and foreign tourists,” said CNTB director Kristjan Stanicic.
He also emphasised his satisfaction with the results of the CNTB campaign so far, which, according to him, has been confirmed by the increase in tourist traffic in the continental counties of the country where – excluding the City of Zagreb – around 1.7 million overnight stays have been achieved so far this year, equal to an impressive 40 percent more than last year.
The Minister of Tourism and Sport, Nikolina Brnjac, noted that the goal of sustainable tourism development across Croatia is the stronger use of the continental part of the country’s rich potential and year-round tourism.
“The rural areas of Croatia offer tourists all year round a lot of content, a handful of which we show in this new campaign, from activities in nature, enjoying an authentic gastronomic offer to exploring historical attractions and getting better acquainted with the culture and lives of the local population. Such content is increasingly attracting modern tourists, as evidenced by the fact that in the current part of the year, the tourist traffic in continental Croatian counties has reached 95 percent of the numbers realised back during the same period in 2019,” said Minister Brnjac.
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