Croatia the Most Sought-After Summer Destination for Austrians in 2021

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Copyright Romulić and Stojčić
Croatia the most sought-after summer destination for Austrians in 2021
Croatia the most sought-after summer destination for Austrians in 2021

After a well-known Austrian travel organizer Gruber Reisen recently published their research results, declaring Croatia the most sought-after destination for the Austrian market, the survey from another Austrian travel platform HomeToGo showed the same estimates.

Namely, HomeToGo, the largest search platform for holiday homes on the Austrian market, conducted a survey on Austrians’ habits, travel preferences, and favorite holiday destinations in 2021. The research results were published on the Austrian portal, and Croatia was in the first place of the most sought-after summer destinations, reported Branimir Tončinić, Croatian National Tourist Board director in Austria.

The survey is based on a total of 200,000 searches. As in the previous year, the survey shows that Croatia is the leading and most sought-after destination with 41 percent of searches. Austria follows Croatia with 19.5 percent and Italy with 19 percent of searches, and then France, Greece, Spain, Germany, Sweden, Norway, and the United Kingdom. Of the Croatian destinations, the most sought after are the Istrian peninsula and the island of Krk.

The obtained data clearly show the effects of the coronavirus pandemic on travel behavior. Looking at the top three most popular destinations – Croatia, Austria, and Italy – it can be concluded that this year, Austrians prefer sunny sea destinations in the immediate vicinity. Their choices are primarily motivated by the precarious situation with the coronavirus pandemic that prevents long-term planning and long trips.

Tončinić stated earlier that consumers pay special attention to the destination’s safety and that the possibility to change their booking for free or other cancellation options at minimal cost is very important for them when booking a trip.

The survey results also show that 70 percent of Austrians plan to travel in the next 12 months. When it comes to accommodation, 63 percent of them prefer booking accommodation in holiday homes. Regarding the mode of travel, 71 percent of Austrians will travel by their own car.

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