The Croatian Tourist Board (HTZ), in cooperation with tourist boards of Spain, France, Catalonia, Monaco and the City of Zagreb, is presenting its luxury tourism segment at the prestigious Mediterranean Luxe event in Singapore, held at the same time as the International Luxury Travel Mart Asia Pacific tourist fair.
The Mediterranean Luxe is a special presentation of the luxurious products and services, actually of which types of luxury tourism certain destinations offer. This year, it brought together over 80 international buyers and businesses, the Croatian Tourist Board reported.
“Luxury tourism is the tourism which has added value, and Croatian participation at an event like this one, dedicated fully to this segment of tourism, confirms our variety and the richness of what our tourism has to offer. I believe in the potential of the further growth of this segment, as our country has numerous unique localities and experiences, as well as already developed high-end accomodation, and those can be the foundation of luxury tourism in Croatia,” Kristjan Stančić, director of the Croatian Tourist Board said, adding that this is the continuation of activities aimed at attracting guests from the Far Eastern markets.
Mediterranean Luxe promotes the tourist sector of the Mediterranean region, and informs the tourist agencies and other visitors about news in the luxury tourism segment. In addition to other presentations, the program included the gastro presentations for the destinations participating at the event, and Croatia presented itself with “fuži s tartufima” (hand-made pasta with truffles), fritule and chosen liqueurs.
The tourist boards of Catalonia and Monaco started that the Mediterranean Luxe brand, and the globally recognised tourist agency Kuoni, prepared two programs on the topic of luxury travel that includes each destination participating at this year’s event. The first of the two include a journey from Monaco to the Italian cities of Milano and Venice, after which, the luxury travellers will make their way to Zagreb, Croatia.
“The Croatian capital Zagreb sets the trends in our country, and presents its luxury tourism segment. We’re very glad to find ourselves in the company of the world’s leaders in the luxury tourism segment. We’re happy we became a part of the program organised by the Kuoni agency, and that we’re being presented on the Asian market, which is a continually growing market for Zagreb, in terms of arrivals and overnights. Back in 2015, Malaysia, Singapore and Phillipines were the 19th markets for Zagreb, and in 2018, they took the 9th spot on the list, which shows the growing interest for our city on this market” Martina Bienenfeld, Zagreb’s Tourist Board director said.
