As Marija Crnjak/Poslovni Dnevnik writes, last year, 41 percent of Germans didn’t travel anywhere on their summer holidays due to fear and uncertainty caused by the coronavirus pandemic, and their final decision on travel in 2021 will be strongly influenced by the process of population vaccination.
”The results of research by one of the world’s largest online agencies eDreams Odigeo shows that 46 percent of Germans consider vaccination a necessary condition for travel outside Germany,” revealed Nera Milicic, head of the Croatian Tourist Board in Munich in her market review based on available analyses.
According to a Booking.com analysis, 56 percent of travellers will be more careful when travelling in 2021, but will continue to travel, while 38 percent of German tourists will have stricter criteria when choosing accommodation, taking special care of their health, hygiene, cleanliness and safety. More than half of the respondents will prefer to choose accommodation and a destination with clearly indicated security measures as vaccination is rolled out and the pandemic hopefully draws to a close.
The general travel trends in 2021 according to Booking.com’s analysis have an emphasis placed on independent, luxury and shorter trips, culinary delights and regional food, as well as holidays with family and friends. 60 percent of survey participants for the summer of 2021 wish for a “relaxing holiday and the enjoyment of local gastronomic specialties.”
The world’s largest search engine for holiday homes, HomeToGo, also conducted a survey covering 16 million users. The survey found that 70 percent of those respondents will travel this year, 71 percent will travel by car, and 61 percent prefer a holiday home hidden away somewhere in nature. According to FeWo-Direct, demand for holiday homes away from cities rose 650 percent in the second half of 2020.
In addition, the German Tourism Association, DRV, presented a new trend of “home offices in a sunny location”, the so-called Bleisure Work – Business and Pleasure Work. Respondents already exploring such opportunities are mostly men aged 19 to 39 in middle and senior management positions.
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