The Aminess Hotels & Campsites of Laguna Novigrad are the winner of the annual Golden Goat award in the category of visual communication awarded by the Tourism Board of Istria County. This valuable recognition for the established Novigrad hotel operator which has recently begun operations in Dalmatia comes as the end of another successful year. A press release on December 16, 2016.
“Tourism trends are irreversibly changing, the new generation of tourists are no longer satisfied with the traditional tourism model often described through the phrase “sun and sea,” but demand an experience through adapted tourism offer which generates emotions and attachment. This is the very model upon which Istria has been building its recognisable image and the recipe applied by Laguna Novigrad successfully for years in its facilities. The newly built brand enabled us, besides the functional benefit, pleasant and eventful facilities, to successfully communicate the emotional benefit as a pleasant and friendly environment where the guest feels welcome,” said Management President Zrinka Bokulić.
Laguna Novigrad reminds the brand was accepted well by partners and guests but also the employees who presented the values of Aminess completely to guests through the personification of hospitality. The very act of branding is much more than a logo change, or title, a brand implies a coherent organisational and business culture and the model with which the company completes its mission and vision. Aminess’ kind and warm feeling of unobtrusive care and friendly environment, according to guest satisfaction surveys, is their greatest value and uniqueness on the market. Brand creators, Igor Carli and Goran Šoša, are proud of the award which is also confirmation of the validity of the communication direction which is characterised by promoting the emotional benefits of the brand.
“We thank Laguna Novigrad for the trust and promptness in implementing our solutions. We often come across clients who, unfortunately, do not manage to timely or adequately apply solutions in everyday communications which makes the branding process incomplete and thus unrecognised. The modern approach to visual and verbal communication in tourism, the understanding of the importance of adapting offers to create positive emotions and attachment in guests is the direction to be surely followed by many other business subjects in all Croatian regions,” Carli and Šoša stated.
