Korcula Tourist Boards Join to Promote Island as Unique Destination

Lauren Simmonds

Copyright Romulic and Stojcic
Korcula, Croatia
Korcula, Croatia

December the 16th, 2020 – The Korcula Tourist Boards have decided to come together with the aim of promoting this beautiful Dalmatian island known for its ties to Marco Polo as a ”unique destination”.

As Morski wrires, the Korcula Tourist Boards have submitted a request to the Ministry of Tourism and Sport for the creation of an amicable association. This was preceded by several coordinated meetings of the directors of the island’s numerous tourist boards to reach an agreement on not only this matter but on the list of all of the projects and the decisions made by all Tourist Councils of the Korcula Tourist Boards.

The Tourist Board of Korcula Town and the tourist boards of the municipalities of Vela Luka, Blato, Smokvica and Lumbarda have recognised the importance of cooperation in order to brand the island of Korcula as a unique destination. Every year, projects such as the image brochure of the island of Korcula, a joint mobile application (app), a joint promotional video of the island of Korcula and various up and coming events traditional to the island have been agreed upon.

In order to increase the competition of the island of Korcula as a unique destination, it is necessary to strengthen and develop what tourists can come and do, see, eat and experience on the island according to the principle of destination management.

The legislative framework that regulates the operations of tourist boards encourages the association of tourist boards in a way that enables them to use funds from the Fund for Associated Tourist Boards. The mutual association of the Korcula Tourist Boards is a continuation of their previous successful cooperation, and their goal is to accelerate the implementation of projects that haven’t been able to be realised in the past due to insufficient financial resources.

The consent to the request for an amicable association of the Korcula Tourist Boards is being considered by the Commission on the Association of Tourist Boards and a final decision on the matter expected by the end of 2020.

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