“Another one of the big stars – who appears in almost every scene – is the new filming location.” The Sun on December 22, 2017.
How to promote a tourism destination to the biggest popular audience? While tourist boards can invest heavily inclever marketing campaigns, one can always take a short cut and get a movie blockbuster to come and film. Just ask New Zealand with Lord of the Rings or Dubrovnik with Game of Thrones.
The annoucement that the sequel to Mamma Mia would be filmed not in its original Greek island location, but rather on the island of Vis in Croatia brought a mixed reaction. A fantastic promotion of Dalmatia and its incredible islands on the one hand, telling the world about one of Croatia’s most loved islands and better kept secrets on the other. There are of course arguments for both sides, but one thing is for sure – the profile of Vis was going to change with the arrival of the star-studded cast. Just 26 years after being a military island closed to foreigners, Vis is now in the international spotlight, and the official trailer to Mamma Mia: Here We Go Again has had over 20 million views in the first few days of release, bringing with it lots of column inches about the Dalmatian island which is the birthplace of cricket in Europe outside the UK. And you know things will change when The Sun does a piece hailing the beauty of Vis. “Another one of the big stars – who appears in almost every scene – is the new filming location.” Read the full article here.
