In the first five days of August, more than 3.9 million overnight stays were realised by Polish tourists in Croatia, which is almost 70 percent of last year’s result achieved in the very same period.
As Poslovni Dnevnik/Marija Crnjak writes on the 6th of August, 2020, about 65,000 arrivals and almost 380,000 overnight stays from the Polish market have been made so far in August, which is a 4 percent increase in traffic in arrivals and 10 percent in overnight stays realised by Polish tourists when compared to the same period last year. Even for such a small sample of a mere 5 summer days, the data is almost unbelievable for this year, in which all markets around the world are declining as a result of the coronavirus pandemic.
“After an excellent July, we expect even better tourist results in August. Namely, in addition to the Polish market, where the turnover has also increased, we’ve excellent results in August from the markets of Germany and Slovenia, where we recorded about 96 percent of last year’s turnover in the same period. These results confirm that our country is perceived as a safe and quality tourist destination, and it’s up to all of us to respond by behaving and adhering to all of the prescribed epidemiological measures and maintain that status,” said the director of the Croatian Tourist Board, Kristjan Stanicic, adding that from the Czech market, Croatia achieved almost 80 percent of last year’s result in the first five days of this month, and from the Austrian market – more than 60 percent.
The Croatian National Tourist Board (HTZ) pointed out that recently the national Polish television TVP dedicated its edition of the most watched morning show in Poland entirely to Croatia as a tourist destination. It is a show called “Pytanie na śniadanie” which, according to the Nielsen Audience Measurement, is watched by about 485 thousand Polish viewers every day for three hours. The show about Croatia presented natural beauty, cultural heritage and eno-gastronomic offer of the country, and the guest on the show was Agnieszka Puszczewicz, the director of the CNTB Representation in Poland.
“Visiting the show was a great opportunity to present different motives for the arrival of Polish tourists to Croatia in front of a large number of viewers. We mustn’t forget that Croatia is one of the favourite summer destinations of Poles to which they’re always happy to return. I believe that the Polish market will have a strong share in the overall results of Croatian tourism during this very challenging year as well,” concluded Puszczewicz.
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