Croatia is finally making a turn in its tourism development, and this was confirmed during the HTI conference held in Vienna. Conference was organised by the Croatian Chamber of Economy, Dalmatian company Wellness Dalmatia and the US Medical Torism Association, under the auspices of the Croatian Ministry of Tourism, Ministry of Health, Croatian Tourist Board and tourist boards of Zagreb and Mali Lošinj. According to the press release issed by the organisers on March 11, 2016, a new project, 4 Seasons Croatia was presented during the conference.
Project is dedicated to the promotion of Croatia through all 4 seasons, it is developed by Nativa media, publisher of a well-known lifestyle portal Naturala.hr. This multimedia project was established in 2015 and it combines an online portal www.4seasonscroatia.com in both Croatia and English and magazines in various foreign languages issued with the goal of presenting Croatian health tourism on different markets.
First two issues of the magazine, in English and Russian, were printed in cooperation with the Croatian Chamber of Economy, and they are also available online through the ISSUU service. Magazines contain relevant information and texts written by journalists and top experts in the fields of health and wellness tourism. Both issues of 4 Season Croatia are available online.
„I am happy that the Croatian Chamber of Economy has recognised the potential and value of our project in such a short period of time as well as our desire to present the entire Croatian tourism offer througfhout the year, with a special emphasis on health and wellness tourism. I would especially liketo thank Leila Krešić Jurić, director of the tourism sector the Croatian Chamebr of Economy for presenting this project at the HTI conference in Vienna“ said the author of the 4 Seasons Croatia project Andrea Šitum.
„It was great to see positive reactions of health tourism experts from all over the world. It is an added confirmation that we have a project that can keep up with the latest promotional trends when it comes to health tourism“ Andrea Šitom noted, adding that health tourism in the world is heading in a brand new direction, insisting on excellence and top quality of service.
„The era of cheap medical procedures without any proper background is coming to an end. All agents, experts and facilitators were unanimous in saying that certification and concrete support of State administration though new laws and great control on the actual market are the most important factors in the development of health tourism in every country, including Croatia. Project 4 Seasons Croatia nurtures the idea of quality and I believe it will enhance the efforts to profile Croatia as a top health tourism destination.
