Slavonia is one of the most overlooked parts of all of Croatia. This eastern part of the country, formerly the bread basket of the entire region, is now famed for its mass emigration. With all of the money pumped into the coast, the primary destination of tourists to Croatia, what this region has to offer has unfortunately been kept very much in the dark. Until now.
As Poslovni Dnevnik/Marija Crnjak writes on the 7th of June, 2020, Feel, taste, meet/Osjeti, okusi, upoznaj, are the three key messages of the new digital platform Slavonia.travel, where for the very first time – the whole of Slavonia is presented to tourists in one place.
A new communication strategy based on the strategic marketing plan of Slavonia made by the Institute of Tourism, in cooperation with the tourist boards of five counties in Slavonia, was designed by the agency S.T.A.R. Digital, and the project was thought up and designed during Croatia’s coronavirus lockdown period.
As the project associates pointed out at the presentation in Zagreb on Friday, the goal of the platform is to provide all the information about Slavonia in one place, jointly represented by the five county tourist boards, and this is the starting point for the eastern Croatian region’s future promotion on the global market.
For a start, Slavonia will be presenting itself to domestic guests in the campaign on social networks in the coming days, which already makes up about 90 percent of tourist traffic in Slavonia, and which boasts great potential for tourist traffic, especially in today’s unpleasant circumstances.
“Slavonia is the right choice for all those who want to travel in times when budgets need to be taken into account and when social distancing still needs to be paid attention to, but on the other hand – it’s also for all those who want to enjoy the freedom that travel provides. The new platform provides potential guests with key information about our unique destination that you should definitely feel, taste and meet. As a cluster, we’ve been conducting promotional activities together over recent years, but in digital times this communication platform is an extremely important place for travel inspiration and information about Slavonia as a destination,” said Rujana Busic Srpak, the director of Vukovar-Srijem County Tourist Board.
As stated, the new platform is based on the new strategic marketing plan for Slavonia, which on the one hand included a homogeneous and complete space, and on the other, each of the five counties has its own specifics.
“We know that tourist products know no administrative boundaries, we tried to answer what binds the area, what unites it and what is the common denominator,” said Snjezana Boranic Zivoder from the Institute of Tourism, commenting on tourism trends.
Green, ecologically preserved, undiscovered and honest, and in connection with the current situation, safety and destinations without crowds are important. In this context, Slavonia is on trend and perfectly respond to these demands.
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