Pandemic Still Poses Threat as Terme Sveti Martin Wins Prestigious EU Label

Lauren Simmonds

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As Ana Blaskovic/Poslovni Dnevnik writes, the popular Terme Sveti Martin has become the first Croatian hotel to boast the European eco-label EU Ecolabel as awarded by the Ministry of Economy and Sustainable Development to products and services to encourage innovation for climate neutrality by 2050.

It was handed over to the director of Terme Sveti Martin, Igor Nekic, on Monday by the Minister of Tourism and Sport, Nikolina Brnjac.

“Market research at the global and European level has clearly shown that tourists are no longer looking for things in terms of mass alone, but sustainable and environmentally conscious tourist destinations that will provide them with authentic experiences tailored to individuals. Today, tourists at the European level are mostly looking for active holidays and services provided by health tourism,” said Nikolina Brnjac.

In order to get their hands on this prestigious EU label, the Ecolabel, Terme Sveti Martin had to meet as many as 22 stringent criteria, from energy efficiency to rational water consumption. Croatia’s much talked about national recovery and resilience programme envisions a shift towards ”green” tourism and the concept of thermal rivieras in the continental part of Croatia, for which it has always been somewhat well known.

“I believe that through the planned investments by the end of 2025, by which time the planned investments must be completed, we will achieve the goal of Terme Sveti Martin becoming the first among many Croatian hotels to bear the EU Ecolabel label, and Medjimurje as one of the first thermal rivieras in continental Croatia,” said the Minister of Tourism and Sport.

For Croatian tourism, offering a lot to as many guests as possible is currently the very last item on the list of; with the pandemic still an enormous threat and the entire Adriatic coast recently in orange on the ECDC list, the main question is whether last year’s sudden end of the season will be repeated and whether it can be prevented at all.

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