August 5, 2019 – More international recognition of the potential of Croatia’s medical tourism industry in a featured article in Travel & Tourism News.
It is one of the great potential growth areas of the Croatian economy, a product which has already demonstrated global excellence, and one which industry experts agree could put Croatia in the top 10 in the world within a decade – the lucrative and rapidly expanding global medical tourism industry.
As I wrote recently in Branding Croatia: 5 Gifts and Trends to Focus On, medical tourism should be one of the pillars of Croatia’s tourism strategy moving forward. A 12-month industry which combines excellent treatment with the safe and relaxed Croatian lifestyle for recuperation has tremendous potential. Potential which has been recognised and featured in Travel & Tourism News last week.
“Croatia has the tradition, skills and knowledge, many natural healing remedies and tourism capacities needed for development of health tourism. We have all the prerequisites to become a serious health destination on the European and world map of health tourism. Croatia needs to strengthen the infrastructure and encourage the linking of public and private entities, create content and products, since we have all the geographical, natural and professional conditions needed,” said Ivana Kolar, co-organiser of the recent ESPA Congress in Terme Tuhelj, and tourism advisor.
Several of Croatia’s top clinics are featured – Bagatin Clinic, Svjetlost Eye Clinic, Akoromion, and the Special Hospital for Rehabilitation in Krapinske Toplice. You can read the article here.
And if you are looking for one example of how Croatian medical tourism works par excellence, I highly recommend you read Carl’s story about his life-changing visit to Bagatin Clinic in Zagreb all the way from the United States. It is, for me, probably the best Croatian tourism promotion story I have ever read.
To follow the latest from the Croatian medical tourism industry, follow the dedicated TCN section.
