December 20, 2019 – Fresh from its innovative branding of Trogir, Marked by Masters, the small Dalmatian town and UNESCO World Heritage Site is looking for a new tourist board director. Who is looking for their dream job?
The Tourist Board of a town of Trogir has put out a tender in which they’re trying to find a new director of the Board.
Now that the new brand strategy for the town has been created and is being implemented, and the preparations for the new tourist season are underway, they’re looking for the person to manage the tourist potential of one of the most beautiful towns on the coast, with over a hundred years of tradition of tourism.
The ad for the job is published in the Narodne novine (Official Gazette), according to the clear criteria applicable for all tourist boards, and the applications can be sent before December 28th, 2019.
Trogir is a jewel with enormous tourist possibilities and potential, not in terms of the numbers but in terms of the high quality of the offer and prolonging the tourist season. We have everything that’s needed for that, remarkable UNESCO protected Old Town, which is still alive and not just a movie set, our three islands, decent restaurants, smaller family farms… But all of that should and can be even better. Whoever becomes the director of our tourist board will have their work cut out for them, but the criteria for where we want to go in the future are clearly set. Tourism is one of our major branches of the economy and we hope we’ll be able to attract and bring a person of highest qualities who will know how to capitalize on the potential we have – Ante Bilić, Trogir’s mayor, said.
By the beginning of December, Trogir saw 148 thousand arrivals and 611 thousand of overnight stays during 2019. Both of those numbers represent the 4 per cent growth, compared to last year, but the people from Trogir repeat that the increase in numbers shouldn’t be the only indicator of tourist success.
“It took us a year and a half to build the new branding strategy of the town, and it creates great opportunities for us to position ourselves on the domestic, but also the Mediterranean market. We feel we should know how to answer to what the modern tourist needs, and give them a reason to visit at least 10 months in a year, and that’s what our project of branding the destination is aimed to do. I’m proud that we’re the first destination in Croatia to go all into that project, while on the national level it’s still something that’s only talked about. That’s why we want the best, and the most competent professionals to apply for the position and to manage our tourist board.”, the mayor added.
In addition to implementing the recently presented brand strategy, based on the old and modern artisans of Trogir, the new director will also work on the opening of the brand store, planned to open in 2020. It will also be the first such store in Croatia, and the director will need to create new content and offers for it, as well as promote it and communicate in modern channels.
“We hope that our candidates for the position will show the understanding of the concepts of the ambitious projects we started, a good level of marketing and digital knowledge and that their enthusiasm will follow our plans and desires. Yes, we want hard-working, creative and energetic people, because they are also needed in the public sector! I invite everybody who sees themselves in our projects to apply if they meet the requirements of the job. We’re offering a dream job here in Trogir!”