Branding of Vukovar through Urban Visual Identity – Vukovart

Total Croatia News

Vukovart – the harbour of the art is the concept promoting Vukovar as a location that accepts all artists, ie, the creators of new values, and this year it’s taking place for the third time, in the period between June 1st and 15th.

The concept will also aim to change the visual identity of the town, thus making it a better place to live, the website reports. In this way, the areas which have received attention by the artists will be an attraction to the ever increasing number of tourists arriving in Vukovar. In the long term, it’s important for Vukovar to step away from focusing on the war, and create a positive story.

During the first Vukovart Street Art Festival, Vukovar got 3D anamorphous pictures, and the entire town became a so-called Open Gallery. Last year, five new murals were added, with a total area of over 700 square meters.

This year’s moto of the festival is Give Me 5, as five artists with international acclaim (Thiago Mazza (Brazil), Zabou (Francuska), Lonac (Hrvatska), WD (Wild Drawing) (Indonezija)Mehsos (Belgija) will be performing their artistic magic on the facades on five buildings in Vukovar in that period.

The past two years of the festival prove that it’s possible to brand the town as the desirable street-art location throughout Europe and the world. Additionally, it’s a proof for the idea that investment into various events is not spending money, rather investing into added values that will generate arrivals and tourist spending in Vukovar, which will in turn help out other industries – which is tourism’s biggest strength. 

More information about the programme of the event and the project itself can be found on the official website or on the Facebook page.

During the project, a panel discussion on the topics of the importance, the perception and the sustainability of culture, culture within tourism and examples of good practice will be held, with leading local and national experts on the topics of culture and tourism participating.


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