“When You Drive Safely, You Arrive Safely” Campaign Wins IPRA Award

The campaign was designed for the Ministry of the Interior and the award was presented by the International Public Relations Association (IPRA). It already received this year’s HUOJ Grand PRix award from the Croatian Public Relations Association (HUOJ).

Abeceda Komunikacije said that the success of this campaign can be measured not just by the awards it has received but also by its results, as the number of road accidents has decreased by 31 percent, the number of those with fatal outcomes by 50 percent and those with injuries by 30.2 percent.

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