July the 22nd, 2026 – Hollywood star Will Smith paid a visit to Rimac Campus near Zagreb this week, where he was treated to something special indeed.
The well known actor was given a behind-the-scenes look at one of Croatia’s most celebrated technology companies, and judging by his reaction, he was thoroughly impressed! Poslovni reports that the Oscar-winning actor toured the state-of-the-art headquarters of Rimac Technology, meeting founder and CEO Mate Rimac while exploring the cutting-edge engineering and production facilities that have helped place Croatia firmly on the global automotive map.
During the visit, Smith experienced several of Rimac’s innovations firsthand, including the company’s world-renowned electric hypercars. Videos shared from the visit captured the actor reacting with visible excitement, laughing, shouting in amazement and expressing disbelief at the performance and technology on display. According to those present, Smith was particularly impressed by the speed, engineering and innovation that have become synonymous with the Rimac name.
putting croatian innovation on stage
Founded by Mate Rimac back in 2009, the company has grown from a small garage startup into one of the world’s leading developers of high-performance electric vehicle technology. Today, Rimac supplies advanced battery systems, electric powertrains and software to some of the biggest names in the automotive industry, while its Nevera hypercar has repeatedly broken global performance records. The Rimac Campus, located in Kerestinec on the outskirts of Zagreb, has become a symbol of Croatia’s growing reputation as a centre for advanced engineering and innovation.
Smith’s visit shines another international spotlight on one of Croatia’s biggest business success stories. Over the past few years, the company has welcomed politicians, investors, automotive executives and celebrities eager to see firsthand how a Croatian startup evolved into a global technology powerhouse. The visit also serves as another reminder that Croatia’s international reputation is increasingly being shaped not only by tourism, but also by world-class innovation and high-tech manufacturing.
more than just fast cars…
While Rimac’s electric hypercars often capture the headlines, the company has become equally important as a technology partner for the wider automotive industry. Its expertise in battery systems, electric drivetrains and vehicle software is helping shape the next generation of electric mobility, with technologies developed in Croatia finding their way into vehicles produced around the world. For Will Smith, the visit offered a glimpse into the future of transportation. For Croatia, it was another high-profile endorsement of a company that continues to demonstrate the country’s ability to compete at the highest possible levels of global technology.
