Zagreb Tourist Offer Presented at Virtuoso Travel Week

Katarina Anđelković

virtuoso travel week, image of Zagreb park
Zagreb Tourist Board FB

August 21, 2023 – The Zagreb Tourist Board has participated in another Virtuoso Travel Week from August 12 to 18 in Las Vegas. It is the most important global event in the travel industry, this being its 35th edition.

This year, writes 24Sata, more than 5,000 top travel companies and the most influential travel agencies and industry consultants from 105 countries are participating, in person or a virtual setting.

The Director of the Zagreb Tourist Board, Martina Bienenfeld, held a series of meetings presenting Zagreb’s tourist offer, stating: “The US market is our most important distant market where we have been systematically promoting Zagreb for the past few years. The interest in Zagreb is exceptional, confirmed by the results of the first part of the year, when guests from the USA were the most significant group regarding overnight stays among foreign guests. With more than 110,000 overnight stays, Americans achieved an increase of 27 percent compared to 2022, the highest percentage increase compared to our other emission markets.

The potential for further growth is enormous, and the success of the Zagreb Tourist Board’s efforts and long-term cooperation with Virtuoso Travel Week is confirmed by impressive results. There has been an increase in the turnover of the Virtuoso network from US$ 938,300.00 in 2019 to US$ 1.2 million this year from the North American market and Australia. The forecasts for 2024 are very optimistic and include growth from the markets of Latin America and Asia, which are increasingly showing interest in the Croatian capital and its surroundings.”

It is interesting to point out that, during the opening ceremony, the opening speech of the President and CEO of Virtuoso Travel Week, Mr. Matthew Upchurch, the Executive Vice President of Virtuoso, Mr. David Kolner joined. He shared his optimism with the participants and presented the results of Virtuoso Travel Week sales, which for the period January-June exceeded their results by 37 percent compared to the same period in 2022 and by 56 percent compared to 2019. He also highlighted the excellent results of bookings for 2024 and 2025, which have already increased by more than 107 percent compared to 2019.

Each year, Virtuoso improves ways to connect participants in the network and increase the efficiency of the 7-day event. Other important events of the week included the “Under One Sky” lunch with the presentation of the results of the “Virtuoso Impact Report, Sustainable Travel-2023”, the all-day Globetrotting session, as well as the Partner Lounge for meetings, Cafe Cruise, etc. Virtuoso Travel Week has met all expectations and made the promotion of Zagreb and Croatia possible on a global level.


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