As Poslovni Dnevnik/Sergej Novosel Vuckovic writes, for this Zagreb brand’s birthday which is at the beginning of November, a brand new shop was ”born” and soon they will have a gin bar under their belt, too.
The Zagreb brand L’erotic, behind which stands a young couple who happen to be entrepreneurs, crowned two years of cutting and drying fruit and vegetables and growing spices to decorate drinks. In a 130-square-metre space on Tresnjevka, where they combined manufacturing and trade, everything can be viewed, bought, tasted, and paired with homemade craft gins.
“We’ll offer about twenty types of Croatian gin, people can come and visit the showroom and we’ll dedicate ourselves to each person in order to help them find their taste, spice, fruit”, they stated from this Zagreb brand, whose very wide range includes dehydrated fruits – citrus, dragon fruit, papaya, mango, pear, apple, strawberries, figs, and dried vegetables – beets, tomatoes, cucumbers.
This year, they chopped and dehydrated five entire tonnes with their own hands, preferring this approach instead of using machines, in order to preserve the aroma. The raw material is mostly Croatian, they grow it themselves or buy it from family farms, and they also prepare it for growing herbs. The Zagreb brand L’erotic works with 600 outlets across the country, in peak season this number rises to an impressive 900.
The lockdowns of pandemic-dominated 2020, they say, didn’t break them, and even though cafes were periodically banned from working or at best limited, they turned to consumers through a delivery service, as did many companies.
On top of everything else this Zagreb brand is busy doing, and mostly by hand and all by themselves, they also developed their own drink.
“Following the example of the Mojito and Sex on the beach cocktails, we mixed mint and lime, dried them and made Mojito tea, which is suitable for children as well,” they point out. On December the 1st in Tomasiceva in the heart of Zagreb, they are taking a new step forward and opening a gin bar, the first of its kind, they say, in the entire immediate region.
“There will be domestic and foreign gins on offer, we’ll have 35 tables on the terrace and 5 inside, we want it to be a tourist attraction for Zagreb,” they concluded from L’erotic.
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