As Poslovni Dnevnik writes, according to the Zagreb Tourist Board (TZGZ), during the Zagreb Light Festival, arrivals increased by 179 percent, while the number of Zagreb overnight stays increased by 117 percent when compared to the same period last year.
As such, during the fourth edition of the Festival of Lights, in the period from the 16th to the 20th of March, 10,876 arrivals and 23,072 Zagreb overnight stays were registered. Most arrivals were from people coming from other parts of Croatia, followed by those from neighbouring Slovenia, Italy, Germany, Bosnia and Herzegovina and Serbia, and as far as Zagreb overnight stays were concerned, most guests were also from other parts of Croatia, followed by visitors from Italy, Germany, the USA, Bosnia and Herzegovina and Slovenia.
“We’re very pleased with the results achieved, the interest and especially the comments on the organisation of this year’s edition of the Zagreb Light Festival.
We also received the preliminary results from our online promotional campaigns which took place on the markets of Austria, Bosnia and Herzegovina, Italy, Hungary, Germany, Slovenia and Serbia, according to which the festival’s ads racked up more than 43 million views. Our advertorials have been read more than 76,000 times, and the leading markets are Slovenia, Serbia and Bosnia and Herzegovina.
During these continued uncertain and difficult times, it was a real challenge to organise the Zagreb Festival of Lights, so I’d once again like to thank all of the partners and institutions that helped us in its realisation. Thank you to those of you who live here and thank you to our visitors for all the words of support and praise, and I’d like to especially thank the residents of Lower and Upper Town (Donji and Gornji grad) for their understanding for the occasional crowds that were created,” said Martina Bienefeld, the director of TZGZ.
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