Tportal followed up with the author of the exhibition, Darko Bilandžić, who is also the head of marketing at the Vučedol Culture Museum. He points out that, thanks to their approach to marketing and the possibilities of the digital world, he decided to offer the museum’s visitors a digital insight into the life of the prehistoric people of Vučedol.
Photo: Vučedol Culture Museum
“The people of Vučedol were advanced as a culture and in many ways ahead of many at that time. We could say that they thought outside the box. I believe that we have passed the time of static museums, which require visitors to walk through them and read the materials next to the exhibits. In addition to improving our website, we decided to go a step further and create an interactive exhibition using augmented reality technology”, says Bilandžić.
He explains that ten tablets are available to visitors, which they can use to scan ten posters to find the corresponding 3D, audio, text, or video content.
“With this type of presentation, we want to get even closer to the younger generation and keep up with the modern ways of presenting museum material, and thus further build our digital archive. I must admit that the feedback of our visitors pleasantly surprised me, as it clearly shows how important it is to continue working in the direction of new technologies”, says Darko Bilandžić.
He adds that even as a child he was interested in advanced technologies and that robots were his favourite toys.
“That passion for new and advanced technologies always stayed with me. Back in 2016, at the Vučedol Culture Museum, we had visitors take a virtual walk through the museum with the help of VR glasses”, he recalls.
He added that the “trigger” for greater involvement in the digital presentation of cultural material was the coronavirus pandemic when many museums were closed.
“It made apparent that a lot of museums were not ready for online work. We saw our chance there and I dove into learning and education, and this exhibition is the first result of that”, he says proudly, adding that without digital technologies in the future it will be difficult to imagine the operation of any museum.
Photo: Vučedol Culture Museum
This marketing expert believes that augmented reality offers museums unimagined opportunities for development and getting closer to citizens of all ages.
“We especially want to get closer to young people and get them interested in everything that the Vučedol Culture Museum offers, and it offers many things that define today’s life and reality”, concludes Darko Bilandžić.
Darko is a marketing expert who has a passion for a reality that is virtual, augmented, or extended. If you would like to know more about that, make sure to check out TCN’s interview with Darko on Culex, a successful VR company that he co-owns.
For more on lifestyle in Croatia, check out our dedicated lifestyle section.
