As Poslovni Dnevnik writes, Kreso Coric came up with the name for Rimac’s remarkable electric hypercar after developing a set of colours for the exterior and interior. Everything, according to Coric, started with ”Nevera Blue”.
Kreso Coric has held one of the most important positions within Rimac Automobili since the beginning of 2016, where he arrived after working as a business development manager at a company called Double A. Prior to that, he was regional marketing manager at Louis Vuitton Moet Hennessy. Since July 2021, he has been the chief commercial director of the Milanese company Zagato, and since November of the same year he has been the chief executive officer of the Croatian company Quantum Solace Consulting, Lider reports.
”What a jouney this has been. I’ve been here almost seven years, but it feels like I joined just a few weeks ago. I remember when Monika Mikac invited me for the first informal conversation (which honestly was more like a chat) back in 2015 about the sales position at Rimac Automobili. Without any expectations, I was given the opportunity to manage sales and everything related to it. I had zero contacts and zero knowledge about the world of cars.
Many people in the office looked down on me with derision and continuously undermined my activities. However, I overcame all that and succeeded with the support of many good people in the company, as well as my partners – I cannot thank them enough,” Kreso Coric explained in his announcement.
”It’s sad. But sometimes moving on with life starts with saying goodbye. The time has come for me to say goodbye to the Bugatti Rimac team, to all the wonderful people there, after almost seven years as Global Head of Sales. I think goodbyes are sad, so I would like to say hello and open my arms to a new adventure, so buckle up,” Kreso Coric concluded his post.
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