August the 22nd, 2023 – Glovo, one of the country’s favourite delivery options for everything from food to gifts and household items, has launched another new option – Glovo ads. Here’s what that will bring to the Croatian market which Glovo has already very much taken by storm.
As Poslovni Dnevnik writes, Glovo, a multi-category platform that offers access to a large selection of products, recently announced the launch of a new advertising opportunity and service for its partners and brands, integrated into a new offer – “Glovo ads”.
How will this affect the Croatian market which has taken so well to Glovo’s existing services? Having available the tools offered by “Glovo ads”, large multinational brands as well as small restaurants and shops will be able to accelerate their growth within the app and increase their overall level of visibility among its ever-increasing number of users.
Through “Glovo ads”, this popular company is aiming to develop cooperation with brands and companies to support them in expanding their audience, building user loyalty and increasing in-app sales.
In particular, the new “Glovo ads” platform offers various advertising tools within the Glovo app itself, such as: sponsored searches, programmatic ads, the creation of custom sections or banners of offers and promotions. In addition, the information is updated in real time, allowing brands to see the performance of their campaigns, to reach the most relevant customers and guarantee a return on investment. The latter will be of significance to all those on the Croatian market using Glovo’s services.
In the first phase, globally, more than 5,000 Glovo partner companies and more than 350 brands from various industries, from FMCG to the financial sector, use these tools to run integrated in-app advertising campaigns and connect with their target audience. Among the multinational brands that cooperate with Glovo for in-app advertising in the Republic of Croatia is Coca-Cola HBC Croatia.
An agile approach to the Croatian market
“Our partnership has been going on since the arrival of Glovo here on the Croatian market and we’re glad that we’re able to further contribute to its growth. The advantage of Glovo is also one of the fundamental values of Coca-Cola HBC – an agile approach to the Croatian market in order to meet the needs of our consumers. We see the presence of the Glovo platform in an increasing number of cities as its quick response to the growing needs of consumers and as an added value to our long-term cooperation,” said Ana Petrušić, the head of e-retail at Coca-Cola HBC Adria
“The integration of advertising solutions into Glovo’s offer represents a further step in our firm commitment to become the leading digital partner for all brands, restaurants and stores that trust us. Through Glovo ads, we’re going to provide a wide range of tools to help brands and companies grow and become even closer to their customers,” said Rodrigo Alier, the CEO of Partners & Brands at Glovo.
