Facebook Becoming Favourite PR Tool for Croatia’s Politicians

Instead of taking questions from reporters and holding press conferences, Croatian politicians are increasingly turning to writing posts on Facebook.

Recently, Croatian politicians have increasingly started using Facebook as a communication channel through which they communicate with the public, media and voters. This trend has particularly intensified after the last elections, reports n1info.com on May 20, 2016.

For example, First Deputy Prime Minister Tomislav Karamarko, even when he is not seen by the media for days, regularly publishes posts on his profile. The last such post was published a few days ago in the midst of a scandal involving his wife, when reporters could not get an actual statement from him. He only announced on Facebook that he had reported himself to the Commission for Conflict of Interest Prevention.

His political opponent, SDP president Zoran Milanović, is also very active on Facebook. That could best be seen on the eve of intraparty elections in SDP when Milanović regularly published photos and comments after almost every rally. He did not remain silent in recent days as well, instead using Facebook to share his views on the situation in which Karamarko found himself.

Some of the other frequent users of Facebook are Ivan Vilibor Sinčić (Živi Zid) and Gordan Maras (SDP), while former Prime Minister Jadranka Kosor more often uses Twitter.

Sinčić is very active and sometimes publishes several posts a day which are generally accompanied by a large number of likes and shares. Maras uses Facebook to criticize the government and his posts often end up on pages of newspapers. Jadranka Kosor, on the other hand, has become a master of short messages on Twitter. The former Prime Minister writes witty comments on daily events and statements by politicians.

This mode of communication shows that politicians are following modern technology and keeping pace with the times, but also allows them to present their views without giving a possibility to journalists to obtain further explanation and ask perhaps uncomfortable questions.

 

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