Job safety seems to be a more important factor than salary level.
According to the opinion of the majority of respondents, the best employers in Croatia are dm-drogerie markt, Lidl Croatia and Croatian Electric Company (HEP). This year’s list of the 20 best employers in Croatia includes Končar and Zagreb Holding for the first time – according to a poll of 17,000 respondents conducted by the MojPosao website, reports Poslovni.hr on May 3, 2017.
In the poll conducted in 2016 and 2017, the first place and the title of the most desirable employer was won by dm-drogerie markt, which received 12.2 percent of votes, followed by Lidl with 3.5 percent, and HEP with 2.4. They are followed by Muller, Google, Rimac Automobili, INA, Pliva, Croatian Telekom, Microsoft, Končar Elektroindustrija, Ericsson Nikola Tesla, and Zagreb Holding.
Both women and men agree that dm drogerie markt is the most desirable employer, but it is more attractive to women, who gave it 17 percent of their votes, compared to 6 percent of votes among men. Women placed Lidl in the second position and Muller in the third, while men placed HEP in the second and Google in the third position.
While dm was the most desirable employer for all age and occupation groups, there are differences with the second place. People who are currently employed or unemployed think that Lidl is the second most desirable company to work for, while respondents who are still at university put Google at the second position.
The decisive factor for the employer’s attractiveness is not salary, but job safety, which is seen as the decisive factor by 21 percent of the respondents. It is followed by good workplace relationships and the opportunity for career advancement with 17 percent, while the employer’s social responsibility is at the third place with 14 percent. The salary level and other material benefits are the decisive factor for only 13 percent of respondents, and less than 10 percent say that the decisive factor is a chance for promotion or company image.
One third of respondents want to work in a privately run foreign-owned company, while a fifth would prefer one of the Croatian numerous public institutions. The third position belongs to predominantly state-owned companies, followed by private companies mostly under Croatian ownership and foreign institutions.
Unemployed people prefer state-owned companies, while people currently employed would prefer a private company. Respondents of all levels of education would primarily like to work in a private company in predominantly foreign ownership.
