The largest shopping centre in the Croatian capital achieved a record-breaking number of visitors in 2017 and is working on ambitious business plans for 2018 and beyond.
The Arena Shopping Centre in Zagreb has been the largest shopping mall in the Croatian capital for the past seven years, reports Poslovni.hr on February 7, 2018.
In 2017, outstanding business results were achieved, and in December 2017 Arena Centre set a record in the number of visitors, with more than a million visitors in just one month. This made December 2017 the most visited month since the opening of the centre.
In addition, a double-digit percentage of spending growth in the stores confirms the fact that Arena Centre is among the leading shopping centres in Croatia.
The new business strategy announced today includes major changes in the operations that will be implemented during 2018 and 2019.
The centre’s offer will be expanded by almost 6,000 square metres of additional shopping area, and new anchor shops will arrive in the centre, which is currently one of the centre’s main disadvantages, according to the opinion of some shoppers. As part of the process, some of the existing stores will relocate, which will be used to improve shopping concepts and expand offer which is available to consumers.
In 2019, the centre will open a retail park in front of the western part of the current premises, which will bring Arena Centre additional 8,000 square metres of commercial area. This expansion will further enhance the entire shopping destination.
“We are delighted with the results achieved at the end of 2017, but we continue to listen to the wishes and needs of our loyal visitors whose expectations we want to surpass. Regardless of the new records broken, there will be no relaxation in our efforts,” said Tomislav Dekalić, the director of the Arena Centre.
Arena Centre was opened in 2010 and has since remained the largest shopping centre in Zagreb. It was built next to the Arena Sports Hall, which was constructed a year earlier for the world handball championship and is the largest sports hall in Croatia. Both are located on the south-western entrance to Zagreb when coming off the main motorway which leads to southern Croatia and the Adriatic Sea.
Translated from Poslovni.hr.
