May 18, 2019 – “Buy Croatian” returns to Split from May 21 to 22, 2019.
Although we’re aware that it is healthier and fresher to shop from our neighbor’s garden than from a factory in far-away China, many of us will often opt for a foreign, imported product thanks to better-known brand names and cheaper prices. In the end, you might be a couple kuna richer, but you’ll also impoverish domestic production.
Domestic production is the foundation of the economy of each country. The money spent on domestic products remains in Croatia, thus strengthening the community. Domestic producers equally assist a grandson buying home-made sweets for his grandmother, hotel owners who serve meals made with local ingredients, or someone who chooses Croatian design as part of their own identity. A smart buyer knows that buying local is investing in the future.
Each of us can be a guardian of domestic production. That is why the Croatian Chamber of Commerce has organized the “Buy Croatian” event for 22 years as a way to make citizens aware of the importance of purchasing domestic products.
The “Buy Croatian” action began with a general view that, in the conditions of crisis and recession, it is imperative to preserve the level of domestic consumption and to maintain the economic activity of the country.
“If spending decreases, the country will enter a negative spiral that leads into stagnation, backwardness and a series of social problems. In this context, these acknowledgments for quality have a special dimension. The global crisis will pass, but our structural problems will not be solved by anyone outside. To be able to solve problems ourselves, we must have a product. It is the product that expresses how cultural and civilized a nation is, because people are not expressed anywhere in the product.
The product, however, is not just for business, though it naturally has a commitment to being innovative and competitive. Competitive products have efficient education, healthcare, and pension funds, because all that goes into calculating the product.
Competitiveness has to come from all sectors of society. The success of a society is measured through its product, and it contains everything good or bad in that society. There is no awareness of us yet. We want to express our sincere respect to those who create a quality product under these conditions. They are the ones who give the optimism that we can, that there are people in Croatia who can create something relevant in the world. That we can create a product that has the character of Croatian quality or is an original Croatian product that can be competitive in any part of the world, assuming our society is competitive.
In the long term, we expect that Croatian products on foreign markets are recognizable by their authenticity and top quality. We desire to recognize Croatia as a quality homeland through its quality products,” reads the description of the HGK action.
This year, “Buy Croatian” continues in Split, Varaždin, Karlovac, and Zagreb, while a special project “Buy Croatian-Croatian products for Croatian tourism” will be held at the end of the year in Istria.
Visit the Split Riva on May 21 and 22 to check out over 100 local producers and their products. The already cheerful atmosphere will include Croatian actors Doris Pinčić Rogoznica and Darko Janeša and a vibrant entertainment program.
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