Early next year, the successful Croatian startup, Bellabeat, plans to launch a new product.
As Bernard Ivezic/Poslovni Dnevnik writes on the 15th of October, 2019, as of early next year, Bellabeat, the first Croatian startup reach a record a 4.5 million US dollar investment from Silicon Valley investors and the first to hit a record 6.5 million US dollar sales contract, will launch a new generation of its product with which it has embarked on global expansion.
What the product itself is, is smart jewellery which, through a mobile app and modern technology, would create the world’s largest women’s wellness club. Urška Sršen, the co-founder of Bellabeat, says that the company is developing and expanding into new categories in the highly competitive wellness market.
“By the beginning of 2020, our new smart jewellery, new generations and new designs will appear on the market to measure additional performance,” says Sršen.
Bellabeat was launched back in 2014 and has about seventy employees today, and as many as 65 percent of them are women. The company, which operates from Zagreb while legally based in the US, was founded by Croatian mathematician Sandro Mur, today CEO of the company, and Slovenian artist Urška Sršen, who is now the creative director of the company.
Their first product was a smart Leaf pendant, in the shape of a bracelet and chain.
Bellabeat, meanwhile, has developed several new versions of Leaf, and is currently developing the latest version with Swarovski crystals. In addition, Bellabeat has expanded its offering to include its own Hybrid wellness watch, a smart water bottle called Hydration tracker and an Aroma diffuser with its own line of essential oils.
At the end of 2017, the company was in crisis. It then let go a part of its employees and then withdrew from the public. Last year, Bellabeat received the second largest startup investment in Croatia, 14.2 million dollars from AOL Ventures, and increased the number of employees to seventy. Hamag-Bicro also states that it gave them 1.49 million kuna.
When asked, Sršen says that they are satisfied and proud of the results in their business.
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