August 31, 2020 – There are currently about 310,000 tourists in Croatia, of which 240,000 are foreigners, and 106,000 came during the last weekend of August, the Croatian National Tourist Board revealed on Monday, whose director Kristjan Stanicic assessed the results in August as extremely good given the circumstances.
“August is behind us, in which we have achieved extremely good results given the circumstances. Our further strategic and marketing activities will primarily depend on the epidemiological picture of Croatia and the surrounding countries, and uncertainty in this regard requires flexibility and readiness for rapid and continuous adaptation. We are witnessing that some countries in the region have started to close, which we also consider when defining activities in the off-season,” Stanicic said for HTZ at the end of August.
Stanicic presented eVistor data according to which slightly more than a million overnight stays were realized on the weekend of August 28 to 30, of which 319,000 were realized by German tourists, followed by Poles (109,000), and Slovenes (83,000).
Over the weekend, the highest number of overnight stays was again in Vir (52,000), followed by Rovinj and Crikvenica. Vir and Rovinj, according to eVisitor data, are the top two destinations in the total number of overnight stays for the whole of August – Vir with 756,000, and Rovinj with 651,000.
Medulin, Porec, and Crikvenica are among the top five destinations per night in August.
A total of 2.6 million tourists came to Croatia in August, more precisely until August 30, with 20.7 million overnight stays, which is 64 percent of last year’s result in the same period.
The German market maintained its leading position with 5.2 million overnight stays, followed by domestic tourists with almost four million overnight stays. Slovenia is third with 2.7 million overnight stays in August, while Poland and the Czech Republic are fourth and fifth with 2.2 and 1.3 million overnight stays, respectively.
By counties, most overnight stays in August were realized in Istria County – slightly more than five million, while in Primorje-Gorski Kotar County, there were 4.1 million overnight stays, in Split-Dalmatia County 3.9 million, in Zadar County 3.7 million, and Sibenik-Knin County 1.6 million overnight stays.
Noting that complete statistics of arrivals and overnight stays for August and the first eight months of this year can be expected in the first part of September, the Croatian National Tourist Board adds that given the pandemic, they have prepared several different communication concepts to apply depending on the market and circumstances.
“If the situation allows, in the autumn we plan to launch a campaign ‘A week’s vacation is worth it’ for domestic tourists and encourage their consumption in the off-season by using tourist services in the country at lower prices,” announced Stanicic.
In conclusion, he emphasized that “domestic tourists have a share of 20 percent in the total result of the current part of the tourist year, which is an important share, and that their contribution is expected in the off-season with shorter and weekend trips.”
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